Cars made by Land Rover offered the best profit potential in online auctions in the primary three months of 2026, in line with Carwow.
The automotive sales platform said it had analysed the difference between actual selling prices at auction and Cap retail valuations to find out potential dealer profit, before fees and prep costs, and located that in Q1, Land Rover models had a mean profit potential of £3,914, giving the brand first place in its rating ahead of Audi at £3,050 and Lexus at £3,028.
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Completing the highest ten were Tesla (£2,821), Jaguar (£2,812), Toyota (£2,588), MG (£2,554), Fiat (£2,553), Renault (£2,538) and Peugeot (£2,466).
Land Rover also tops model profitability rankings
Land Rover also had probably the most profitable model in Q1 in line with Carwow’s evaluation, with the Range Rover Sport Dynamic SE at £6,212, ahead of the BMW X5 at £2,906 and the Kia Sportage GT-Line S at £2,899.
Completing the model top ten were the Mercedes-Benz GLA AMG Line (£2,577), Cupra Formentor V2 (£2,438), Kia Sportage GT-Line (£2,326), MG ZS Exclusive (£2,322), Hyundai Tucson Ultimate (£2,289), Mercedes GLB AMG Line (£2,203) and Volvo XC40 Plus (£2,193).
Matt Cockerill, vice chairman of performance and trading at Carwow, said: “Land Rover, Audi and Lexus consistently appear in our quarterly lists of ‘most profitable’ brands, with Land Rover last topping the list within the third quarter of 2025, underscoring its enduring appeal on the used automotive market and the affordability of auction stock.
“SUVs proceed to dominate the highest 10 models, which is consistent with the strong demand we’ve seen across the broader used market.
“Electric vehicle examples, meanwhile, have fallen from the highest ten list, likely as a consequence of evolving government policy and changing cost considerations, which have tempered the appeal of EVs for some consumers.”
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