Author: Lloyd Murphy
Automotive Lincoln is popping up the highlight on its all-new Navigator with a strong latest campaign starring none aside from tennis icon and cultural trailblazer Serena Williams. Titled Mic Drop, the ad campaign isn’t nearly reintroducing a well-recognized name — it’s about owning the highlight in true OG fashion. As the unique full-size luxury SUV that redefined the segment back in 1998, the Lincoln Navigator has long been a press release of premium American craftsmanship. And now, as the most recent generation rolls into showrooms across the country, Lincoln is doubling down on daring, confident messaging — and Serena is…
President Trump’s latest trade move—a sweeping 25% tariff on all foreign-built vehicles and parts—has sent a transparent message: construct in America, or pay the value. Set to take effect April 3, the tariff applies to each vehicle and part manufactured outside the U.S., no matter whether it’s in-built Canada, Mexico, or overseas. For a lot of automakers, that’s a major hit—and for consumers, it could mean noticeable price hikes on the dealership. “When you construct your automobile within the U.S., there’s no tariff,” Trump declared. But as modern automobile production often spans continents, the brand new rule exposes certain models…
Nissan is moving into a vital turning point, mixing a world product offensive with strategic collaborations—and yes, that features rekindled talks with Honda. With a fresh face within the CEO seat and daring recent plans for electrification, hybrid tech, and global expansion, Nissan is signaling it’s able to reshape its future. The message is obvious: survival isn’t nearly constructing higher cars—it’s about constructing smarter alliances. Nissan and Honda Aren’t Done Talking Despite previous merger talks between Nissan and Honda petering out, the conversation never really stopped. That’s straight from the highest: “We never stopped talking to Honda,” said Nissan’s Chief…
Automotive BMW underestimated just how popular the M5 Touring can be within the U.S. market. For the primary time ever, the high-performance wagon is offered stateside, and demand is already exceeding expectations. In response to Sylvia Neubauer, BMW’s Vice President of Customer, Brand, and Sales, the corporate initially projected that two-thirds of M5 production can be sedans and only one-third wagons. Nonetheless, the fact is that production is now split evenly between the 2 body styles. Neubauer recently told BMW Blog that not only has interest within the M5 Touring surged past expectations, but demand for the sedan has also…
Automotive For those who’ve been following the on-again, off-again saga of a possible Honda-Nissan merger, you’d be forgiven for feeling such as you’re watching a global tariff dispute—someday it’s happening, the subsequent it’s dead, then suddenly it’s back on the table. Now, with Nissan’s CEO Makoto Uchida reportedly on his way out, it looks just like the merger discussions could also be making yet one more comeback. For Nissan, the concept of merging with Honda once gave the impression of a lifeline. The corporate has been struggling for years, still attempting to regain its footing after the Carlos Ghosn scandal…
Automotive In an era where rising costs have turn out to be the norm, Honda is doing something refreshingly unexpected with its all-electric Prologue. For 2025, the Prologue not only gets a noticeable boost in power and driving range, however it does so without inflating its price tag — other than a modest $55 increase in destination fees. That makes the updated Prologue a fair stronger value within the increasingly competitive EV landscape. This thoughtful upgrade comes as Honda’s first mass-market electric SUV continues to make waves, outselling every General Motors EV in 2024 despite being built on GM’s Ultium…
Automotive Mini’s plan to supply electric vehicles in the UK has hit a roadblock. The BMW-owned brand had initially announced in 2023 that its Oxford assembly plant would begin manufacturing electric Minis in 2026, but that timeline is now uncertain. Why Is Mini Rethinking Its EV Plans? BMW Group cited multiple uncertainties within the automotive industry as the explanation for delaying the transition. While the corporate hasn’t provided a brand new timeline, its statement to Reuters confirms that it’s reviewing the timing for reintroducing battery-electric Mini production in Oxford. Several aspects likely contributed to the change in plans: Slowing EV…
The electrical vehicle sector just claimed one other high-profile casualty. Nikola Corporation, once hailed as a groundbreaking player within the industrial EV and hydrogen-powered truck industry, has filed for Chapter 11 bankruptcy protection. This marks the top of a tumultuous journey for the Phoenix-based company, whose valuation has crumbled from a peak of $27 billion in 2020 to under $50 million as of this week. From Industry Darling to Bankruptcy Filing Nikola’s downfall is the newest in a string of electrical vehicle startups succumbing to financial pressures amid a harsh economic environment. The corporate confirmed on Wednesday that it will…
Automotive The Volvo XC60 could also be getting older, however it’s showing no signs of slowing down—each in sales and on the road. Despite entering its seventh model 12 months within the U.S., the second-generation XC60 stays a cornerstone of Volvo’s lineup, nearly overtaking the flagship XC90 in sales through early 2024. Relatively than rushing to overhaul its popular luxury crossover, Volvo is choosing a well-timed refresh for the 2026 model 12 months, mixing subtle design updates with meaningful tech improvements. Familiar Look, With a Few Key Touch-Ups Visually, the 2026 XC60 plays it secure, leaning into the familiar Scandinavian…
Automotive In a rapidly evolving automotive industry, partnerships and collaborations have gotten increasingly vital for survival—especially within the face of competition from emerging electric vehicle (EV) giants like China’s BYD. Recent reports indicated that Taiwan’s Foxconn, the world’s largest contract electronics manufacturer, was in discussions with Nissan, fueling speculation a couple of possible acquisition. Nevertheless, Foxconn’s Chairman, Young Liu, has now clarified the corporate’s stance: it’s looking for cooperation, not ownership. Foxconn’s Vision Could Be A Major A part of Nissan’s Future Foxconn, best referred to as Apple’s predominant iPhone supplier, has been steadily expanding into the automotive sector. The…
