Stellantis taps veteran auto executive Michael Orange to steer U.S. sales and dealer network performance, signaling a renewed push to strengthen market share and retail execution.
Stellantis has named former Hyundai executive Michael Orange to guide U.S. sales and network performance, effective as of April 22. It is a move that comes because the automaker works to strengthen market share and improve retail execution in North America.
Orange’s appointment could have downstream implications for fleet customers, particularly in areas similar to vehicle allocation, incentive strategy, and commercial-vehicle availability across key brands, including Ram and Jeep.
Orange succeeds Jeff Kommor, who’s retiring after greater than 40 years with the corporate. He’ll remain in an advisory role to support the transition.
“Over the course of 40 years, Jeff has made outstanding contributions to our organization, navigating significant periods of transformation across our enterprise,” said Filosa.
“He has been a trusted leader, respected by each his team and our dealer network. I thank him for his unbelievable energy, determination, and fervour, and need him well on this next chapter.”
His experience spans over 30 years, and most recently, as vp of national sales for Hyundai Motor America, he led national field operations, sales strategy, and vehicle operations.
Orange has also held leadership roles at Nissan North America, Wells Fargo Auto Finance, and First Team Auto Mall. He’ll lead U.S. sales execution and network performance initiatives.
“Throughout his profession, he has been recognized for constructing high-performing teams, aligning strategy with execution, improving dealer profitability, and enhancing each dealer and customer experience,” said Filosa. “We look ahead to having Michael bring all of those great ingredients to Stellantis as we proceed constructing momentum within the U.S.”
This Article First Appeared At www.automotive-fleet.com
