Sky Media, the promoting arm of Sky, has announced a brand new and exclusive partnership with Regit, the digital garage that helps motorists buy, sell and maintain their vehicles online.
Regit holds vast amounts of information referring to its users’ vehicles, including the likes of make and model, age, fuel type and length of ownership in addition to information related to aftersales comparable to service, tax, MOT and insurance expiry.
This primary-party data can now be matched to AdSmart’s household data allowing its automotive partners to raised goal potential customers with every part from recent and used cars to a variety of aftersales essentials including finance, insurance, accessories, and anything related to automotive ownership.
This opens-up an exciting range of targeting capabilities when also combined with Sky’s existing detailed geographic and lifestyle data. For instance, a automotive brand on the lookout for potential electric/hybrid or cleaner petrol/diesel customers, could specifically goal drivers of non-compliant cars in London’s ULEZ zone or other Clean Air Zones across the UK.
This exclusive partnership can even be used to assist construct the Regit brand via TV, expanding the user base and scale of their first-party data. Regit already has hundreds of thousands of digital garage users and the deal will fuel Sky’s own addressable data in real-time, providing advertisers with up-to-date and verified targeting data. Advertisers can even find a way to match against their very own customer data, by sharing data securely with Sky Media.
Karin Seymour, Sky Media director of client and marketing: “Sky is in a really unique position with hundreds of thousands of engaged customers and a direct connection into their front rooms and favourite shows. By combining Regit’s extensive data with Sky’s, advertisers will find a way to raised connect with more relevant and in-market audiences for improved campaign results”
Chris Ashton Green, Regit CEO and founder, said: “Regit exists to make things easy for the motorist and by constructing a technology platform that allows them to take every management motion related to their automotive or van, we’ve been in a position to generate a whole bunch of information points on each vehicle meaning that – for the primary time – automotive partners might be extremely targeted on the subject of placing TV ads through Sky Media.
“We’ve already provided Sky Media with its biggest ever data match and our own ambitious plans to scale, coupled with what we are able to achieve by working with Sky, means we’re collectively very enthusiastic about where this partnership will go because it reshapes the best way TV promoting works in automotive.”
This Article First Appeared At www.am-online.com
