Automotive
Lincoln is popping up the highlight on its all-new Navigator with a strong latest campaign starring none aside from tennis icon and cultural trailblazer Serena Williams. Titled Mic Drop, the ad campaign isn’t nearly reintroducing a well-recognized name — it’s about owning the highlight in true OG fashion.
As the unique full-size luxury SUV that redefined the segment back in 1998, the Lincoln Navigator has long been a press release of premium American craftsmanship. And now, as the most recent generation rolls into showrooms across the country, Lincoln is doubling down on daring, confident messaging — and Serena is the right partner to deliver it.
Very similar to the Navigator, Serena Williams embodies elegance, performance, and enduring legacy. She’s not only a brand ambassador — she’s an owner, a longtime fan, and an icon in her own lane. Pairing her commanding presence with the redesigned Navigator reinforces Lincoln’s message that luxury can still be original, and that the Navigator remains to be the one to beat within the full-size luxury SUV game.
The Mic Drop campaign serves as a daring declaration — the Navigator doesn’t need an introduction. It speaks for itself, whether it’s commanding the road or sitting in quiet luxury. Serena’s voice, literally and figuratively, punctuates the campaign with unapologetic confidence.
But beyond its star power, the 2025 Lincoln Navigator brings substance to match the style. The brand new model enhances its sanctuary-like interior with Lincoln Rejuvenate — an immersive in-vehicle experience that mixes lighting, massage, scents, and sounds to assist drivers decompress. It’s all a part of Lincoln’s broader push to deliver connected, well-being-focused luxury that feels as intuitive because it is indulgent.
Also updated are the Navigator’s advanced technologies, refined powertrain, and signature design cues that mix contemporary elegance with commanding presence. For Lincoln, this isn’t only a refresh — it’s a recommitment to standing at the highest of the luxurious SUV hierarchy.
With Serena Williams front and center, Lincoln is reminding the world that in terms of full-size luxury, the Navigator still holds the mic — and it’s not letting go anytime soon.
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This Article First Appeared At www.automotiveaddicts.com
