E-commerce company drivvn has seen vehicle sales grow by 257% from £709 million in 2022 to £2.2 billion in 2023.
The corporate now supports 14 brands in 10 countries across Europe and has expanded its customer base into the fleet sector. The pace of e-commerce growth continues to speed up as drivvn’s latest online store achieved £100m in sales in its first two months.
Commenting, Peter Brown, chief executive of drivvn, said: “Our mission is to assist the automotive industry speed up its e-commerce offering, giving customers a seamless omnichannel experience. As we proceed to scale, we bring greater data-led insight into the sales process to continually improve the buyers’ journey and successful conversion to sale.
“We now work with OEMs, fleet corporations and dealers to enhance sales conversion, and our goal is to change into the most important global provider of automotive e-commerce solutions. Our modular approach ensures that our technology will be quickly deployed to enhance any aspect of the web sales journey from vehicle comparators to finance options.”
Based in Warwick and offices across Europe, the team at drivvn has grown from 40 to 55 within the last 12 months as the corporate invests in its development capability, data insight and client management.
The e-commerce company counts Audi, Citroen, Fiat, Ford, Opel, Peugeot, Vauxhall, Volvo and VW as its clients. Over the past 12 months, it has also launched latest channels for Motability and has just delivered its first multi-brand leasing solution.
“Online sales proceed to grow at the same time as the industry continues to see registrations fall below pre-pandemic levels,” said Brown. “Every automotive business will need to have an internet offering that lets customers meet up their online journey with their retailers. We’ve got been working hard to be certain that agents and retailers get access to all customers within the journey, in order that the shopper experience is seamless from start to complete.”
drivvn is an entirely owned subsidiary of the TCC Group and supports businesses to speed up online sales through its e-commerce stores and channels, available as bolt-on modules to existing solutions or as a full end-to-end journey.
This Article First Appeared At www.am-online.com
