As indicated last November, Geely has finally re-organised its electric vehicle brands with the consolidation of Zeekr and Lynk & Co. In an announcement, Zeekr – which now holds a controlling 51% stake in Lynk & Co, with Geely holding on to the remaining 49% – said that the formation of the Zeekr Technology Group will enable it and Lynk & Co to generate greater synergies that may profit sales, enterprise value and create more value for each users and investors.
Apart from a greater management of resources, the mixing may also bring about cost reduction advantages, as R&D expenses are expected to diminish by 10%-20% and provide chain costs are anticipated to be reduced by 5%-8% following the consolidation. Moreover, expenses for support and repair departments are also set to be lowered by 10%-20%.
There’ll in fact be a high element of unification following the move. Aside from Europe, each brands will regularly integrate their office operations to create a cohesive international business team and a unified sales company. Specific market operations will follow a “one market, one strategy” approach, tailoring rules and methods to align with local consumer preferences and market characteristics.
Nevertheless, as Zeekr identified, each brands will proceed to have their very own identity, with Zeekr being positioned as a world luxury technology brand specializing in mid to large sized vehicles, with an emphasis on pure electric models for its mid-sized offerings and hybrids for its larger models.
Previously, it was reported that Zeekr can be expected to steer development for EV and connected vehicle technology, sharing its research with group brands. As for Lynk & Co, it’s going to be positioned as a world premium latest energy brand specialising in small all-electric and mid-sized hybrid vehicles.
Meanwhile, the product portfolio can be increased and can cover a broader range of market segments, with the corporate stating that the value range of the integrated group’s offerings is about to expand to cover the RMB 150,000 to RMB 800,000 (RM91,700 to RM489,000) spectrum, encompassing nearly 60% of the passenger vehicle market.
As for brand spanking new models this yr, there can be five, with three coming from Zeekr and two from Lynk & Co. These will include the Zeekr 007 GT and the recently announced Lynk & Co 900 full-sized SUV. This yr may also see the Zeekr 7X electric SUV and Lynk & Co 08 EM-P plug-in hybrid SUV make their strategy to overseas markets.
As for global sales targets, the brand new group goals to realize sales of 710,000 units this yr, with Zeekr’s goal being 320,000 units and Lynk & Co, 390,000 units.
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This Article First Appeared At paultan.org
