Tesla couldn’t get well in the ultimate month of 2024 to reverse a year-long sales decline, ending the yr with lower than 40,000 deliveries to Australian customers.
In response to data published by the Electric Vehicle Council (EVC), Tesla delivered 3593 vehicles to Australian customers in December, representing a 63.9 per cent increase on the identical month a yr prior.
It was a rare win for the electrical vehicle (EV) specialist, which recorded a decline in deliveries across nine of the yr’s 12 months.
By the top of the yr, Tesla delivered 38,347 vehicles in Australia, a 16.9 per cent drop on its 2023 figure, where the brand experienced huge growth within the local market.
| Month | Tesla deliveries | YoY difference |
|---|---|---|
| January | 1107 | -66.6% |
| February | 5665 | +61.1% |
| March | 6017 | +68.2% |
| April | 2077 | -43.5% |
| May | 3567 | -20.3% |
| June | 4683 | -33.3% |
| July | 2592 | -12.9% |
| August | 2393 | -30.5% |
| September | 2649 | -48.8% |
| October | 1464 | -26.4% |
| November | 2540 | -35.5% |
| December | 3593 | +63.9% |
| Total | 38,347 | -16.9% |
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The decline was largely driven by the Tesla Model Y, traditionally the brand’s volume seller. After experiencing high demand in 2023 – which led to it being Australia’s hottest vehicle amongst private buyers – deliveries of the Model Y fell by 26.1 per cent in 2024 to 21,253 examples.
Meanwhile, the Model 3 sedan’s sales dropped by just 1.5 per cent to 17,094 examples, nonetheless it received a comprehensive update at the top of 2023.
Earlier this yr, Tesla heavily discounted each the Model Y and Model 3 in Australia by 1000’s of dollars, nonetheless it appears this didn’t spur on sales of the 2 vehicles to achieve previous heights.
An update to the Model Y – codenamed Juniper – is anticipated in 2025, though it stays to be seen whether it’ll bring a sales increase or merely soften the blow.
The decrease in deliveries isn’t exclusive to Australia, with Tesla reporting earlier this morning that it had sold 1.1 per cent fewer vehicles globally in 2024 in comparison with 2023.
In total, it delivered 1,789,226 EVs worldwide last yr, down on the record figure of 1,808,581 12 months prior, and representing the primary time within the brand’s history its annual figure has declined.
It also narrowly avoided being overtaken within the EV sales race by BYD, which delivered 1,764,992 battery-only vehicles globally.
While Australia’s full 2024 sales are to be announced on January 6, Tesla is anticipated to stay on top within the EV market.
This Article First Appeared At www.carexpert.com.au
