MARANELLO, Italy — Ferrari will use its recent production site to spice up manufacturing flexibility and shorten the time needed to develop and roll out recent models, slightly than to extend output, the CEO of the Italian luxury sports carmaker said on Friday.
Ferrari’s so called e-building in its home town of Maranello, northern Italy, for which it has invested around 200 million euros ($214 million), may even produce its first fully electric (EV) automobile, expected to be launched at the tip of next yr.
“This constructing will allow us to shorten time to market or product development time,” CEO Benedetto Vigna said on the plant’s inauguration, adding these two activities sometimes currently overlap on existing assembly lines.
Vigna said Ferrari was not pushing for volume but for value.
“So, more cash per automobile principally. We wish to grow the corporate but not because we increase volumes,” he said, adding a key tool to expand revenues from automobile sales was personalisations.
Personalisations are the touches that a customer requests to make the model more suited to their tastes, each inside and outside.
“We wish to have more tools, technology tools … more flexibility to accommodate the necessity of more personalisation of our clients,” Vigna said.
Ferrari’s first EV will cost at least half 1,000,000 euros, Reuters reported earlier this week, and a second EV model is already under development.
The 42,500 square metre (457,466 sq. ft) recent facility, which adds to the present one in Maranello, gives Ferrari an extra automobile assembly line. It increases the corporate’s overall theoretical output capability to around 20,000 cars per yr, versus lower than 14,000 it delivered in 2023, Reuters has reported.
The corporate may even make key in-house components for EVs at the brand new plant, including axles, motors and battery assembly.
Nonetheless, it’ll also use it to provide hybrid and traditional combustion-engine models, because it has plans to supply in the longer term a combination of the three engine types, to serve different sort of clients.
“The plant … reflects the principle of technological neutrality,” Ferrari said in an announcement.
It “will allow Ferrari to reorganise and reallocate all production activities more efficiently amongst its existing facilities in Maranello, increasing its ability to adapt quickly to production needs,” it added.
The brand new plant will roll out its first cars in January of next yr, while series production of Ferrari’s first EV will start in January 2026, Vigna said.
This Article First Appeared At www.autoblog.com
