Salesforce has launched latest Automotive Cloud innovations to assist automotive firms harness data and AI to offer more personalised in-car experiences, manage fleets, and simplify auto lending and leasing.
Automotive Cloud will unify automaker’s data – from vehicle telematics to service records to customer data – to power latest features that provide a real-time, contextualized view of what’s happening inside a vehicle so every driver can get a very personalised experience.
Connected cars will make up 95% of all latest vehicles sold by 2030. Today’s connected cars are already generating an estimated 25 gigabytes of information per hour — data that automotive firms must harness to offer the personalised experiences customers expect and generate latest revenue streams.
“With real-time data, trusted AI, and automation, we’re bringing the automotive industry one step closer to a future where software-defined vehicles are the norm,” said Achyut Jajoo, SVP & GM of Automotive and Manufacturing. “Automotive Cloud will provide a real-time digital view of a vehicle’s connected features, services, and telemetry data so automakers can mix it with the whole lot they find out about the driving force to orchestrate personalized, connected automotive experiences.”
What’s coming for automotive makers:
Connected Vehicle Visualization is a real-time visualization of a vehicle’s connected features and services that may help make it easy for automakers to offer higher in-car experiences, like distant assistance, and surface relevant latest services to consumers – like notifying them a few free park assist trial.
Actionable Telematics will help automakers monitor telematics data, like vehicle location, speed, fuel, or battery consumption, and use automation to detect and alert customers to changes of their automotive’s status. For instance, Automotive Cloud can read the info coming off of a vehicle and see a rise in revolutions per minute (RPMs), or lack of tire pressure, and routinely send an alert to the driving force of their infotainment console to warn them of the potential safety issue.
Powered by Salesforce Data Cloud, Automotive Cloud securely connects data from any source, like telematics and dealership management systems, so automotive firms have a unified, real-time data foundation to construct connected vehicle and driver experiences.
With Einstein Studio, automakers can easily construct and train custom AI models with help from Salesforce ecosystem technology partners. Using connected automotive data with custom AI models will enable automakers to deliver predictive insights. For instance, automakers can alert dealers routinely when a driver’s vehicle is about to hit 100,000 miles and surface latest, available vehicles that match the driving force’s preferences and even offer personalized discounts and trade-in offers.
What’s coming for fleet owners and automotive finance teams:
Fleet Management gives fleet owners a single view of their fleet and enables them to more easily define fleet motion plans — like routing and driver assignments — and surface alerts, like maintenance warnings. Moreover, Fleet Management provides insights into accomplished trips, driver behavior, and more, to tell future fleet planning and improve performance.
Automotive Cloud for Captive Finance will provide a whole view of a driver’s automotive funds, including all of their household auto loans and lease accounts, in addition to associated vehicles. With the Automotive Loan and Lease Console, auto lenders will find a way to streamline customer support with automation, and interact customers with timely, personalized details about lease renewals, payment reminders, or service appointments.
“Every thing within the industry today is being driven by software. Our customers expect connected, personalized experiences not only of their cars, but nevertheless and wherever they’re interacting with us. Automotive Cloud will make it easy to offer these exceptional experiences for our customers,” said Amanda Palmay, senior director, strategy, planning and innovation.
Connected automotive features like Actionable Telematics will probably be generally available in early 2024. Connected Vehicle Visualization will probably be available in pilot in early 2024. Automotive Cloud for Captive Finance and the Automotive Loan and Lease Console will probably be generally available in early 2024 and Data Cloud, Einstein Studio, and Fleet Management are generally available today, with additional Data Cloud capabilities to are available early 2024.
This Article First Appeared At www.am-online.com
