The gap between older and newer cars when it comes to average aftersales invoice value continues to widen, in line with recent evaluation from Marketing Delivery.
The marketing agency examined the common invoice value of aftersales work performed by franchised dealers across the UK for cars in several age brackets.
In 2023, the common invoice value was £480 for cars aged six to 10 years, in comparison with £327 for cars under three years old – a 47% difference. This gap has been increasing yearly; it was 45% in 2022 and 34% in 2021.
Moreover, the common workshop invoice value for vehicles within the six- to ten-year-old age bracket in the primary half of 2024 was £496, a forty five% rise over the identical category of labor undertaken in 2021.
Many retailers use discounted labour rates and reduced cost-per-job pricing as strategies to retain older automobile business.
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This Article First Appeared At www.am-online.com
