Massimo Frascella, alumnus of the Istituto d’Arte Applicata & Design in Turin, began his profession at Stile Bertone.
Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for each brands.
Predecessor Marc Lichte headed Audi Design since 2014. Born in 1969 in Arnsberg/Sauerland, Germany, he joined Audi from Volkswagen AG, where he led the Exterior Design Studio.
Lichte’s time at Audi saw recent generations of serial best sellers introduced in addition to the brand’s first standalone electric model series – the Audi e-tron, the e-tron GT, and the Q4 model family.
Along with Massimo Frascella, the corporate is now setting the course for the approaching generations of Audi models. Over the approaching years, multiple surges in technological innovation are set to decisively change shapes and functions across all vehicle segments. Because of this, Audi has recently restructured its design department to report on to the Chairman of the Board of Management.
This Article First Appeared At www.carbodydesign.com
