Maserati has appointed Mariangela Del Vecchio to oversee its operations within the UK and Scandinavia following Peter Charters departure from business.
Charters spent five years leading Maserati within the UK, however the brand has confirmed he has left “to pursue one other opportunity”.
Del Vecchio replaced Charters with immediate effect and has worked within the international automotive industry for brands like BMW and Iveco for greater than 20 years, with leadership positions in marketing, sales, operations and digital transformation.
Charters told AM last yr that Maserati dealers should expect to see a change in fortunes this yr, with an influx of latest products and recent corporate identity standards.
In 2022 retailers benefited from the primary full yr of sales of the £190,000, 200+mph MC20 supercar. This joined the Grecale SUV (pictured), which Charters explained is a very powerful vehicle in Maserati’s line-up to for the dealer network when it comes to sales volumes.
The Maserati GranTurismo will rejoice its seventy fifth anniversary with the arrival of an all-new £145,000 version of the two-door GT, meanwhile, with a GranCabrio on the way in which and the GranTurismo Folgore set to turn out to be the brand’s first fully-electric vehicle with an expected price tag of around £200,000. Maserati will make an electrical version of all its models by 2025.
Moving still further up the value scale, Maserati may also introduce a MC20 GT2 race automotive priced at around £350,000 this yr together with its 740PS, track-only Project24 hypercar – of which just 67 shall be made.
This Article First Appeared At www.am-online.com
