The Jeep® brand is gearing up for its annual pilgrimage to Moab, Utah, bringing daring, highly capable concept vehicles to the sixtieth Easter Jeep Safari, running March 28 through April 5. This 12 months, tens of 1000’s of enthusiasts can expect fresh ways to experience and interact with the brand’s latest innovations. The brand’s official home base returns to Walker Drug in downtown Moab, where expanded consumer activations, immersive hands-on vehicle interactions and community-focused events will anchor the celebration.
“Moab isn’t just a spot we visit. It’s a proving ground we honor and safeguard, a landscape we continually reinvest in, and a community we’re proud to call our second home,” said Bob Broderdorf, CEO of the Jeep brand. “Easter Jeep Safari has shaped the Jeep brand for many years, fueling the evolution of our 4×4 vehicles and strengthening our bond with the community and the 1000’s of passionate Jeep enthusiasts who return 12 months after 12 months. To commemorate many years of off-road pioneering, we’re showcasing an exclusive lineup of Jeep concept and production vehicles, latest immersive experiences and consumer activations, all to showcase the complete depth of our off-road capability and reflect the core of who we’re.”
From the all-new custom Jeep 4×4 concept builds to immersive consumer activations, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are equipped to take over Moab, the country’s epicenter for off-roading adventures.
“Partnering with the Jeep brand for our annual trip to the Easter Jeep Safari gives our Mopar designers and engineers an exquisite opportunity to place their latest ideas and innovations to the test on a few of the hardest terrains we will find,” said Darren Bradshaw, senior vp of Mopar North America. “Moab is the proper place to fulfill Jeep owners, share what we’ve been working on and showcase our expanding authentic and affiliate lineups of accessories that may also help them elevate their vehicles and feel confident tackling any off-road adventure.”
As a part of the Jeep brand’s ongoing commitment to land stewardship and responsible off-roading, Jeep¸brand and JPP employees will once more partner with Red Rock 4-Wheelers and the Bureau of Land Management to keep up and protect local Moab trails. Yearly, Jeep volunteers complete a trail restoration project that always entails cleansing up miles of trash and debris, repairing and constructing rock partitions and fencing, and restoring areas along the route.
The Jeep brand will offer 2026 Easter Jeep Safari attendees an unforgettable collection of Jeep 4×4 vehicles and experiences, including:
Jeep Brand and JPP Concept Vehicles
The Jeep Wrangler Anvil 715 concept is a purpose-built vision of what an overland-focused Wrangler might be: capable, intentional and thoughtfully engineered without unnecessary bulk
The Jeep XJ Pioneer concept marks the moment the unique 1984 Cherokee modified the SUV landscape, tying that legacy to 85 years of Jeep heritage and the Cherokee nameplate’s 2026 return
This Article First Appeared At www.autospies.com
