Automotive
Hyundai Motor Company unveiled its ambitious vision for the longer term at CES 2024, specializing in a hydrogen-powered, software-driven transformation beyond mobility applications. The theme ‘Ease every way’ reflects Hyundai’s commitment to guide human-centric life innovations, integrating hydrogen energy, software, and artificial intelligence (AI).
Key highlights from Hyundai’s CES 2024 presentation include:
- Hydrogen Energy Solutions:
- Hyundai introduced HTWO, a hydrogen value chain solution covering production, storage, transportation, and utilization.
- Development of a Megawatt-scale PEM electrolyzer for green hydrogen production.
- Plans to off-take 3 million tonnes of hydrogen per 12 months by 2035.
- Concentrate on hydrogen as a clean energy source, contributing to sustainability and carbon neutrality goals.
- Software-defined Every little thing (SDx) Strategy:
- Hyundai outlined an SDx strategy redefining vehicles, fleets, and transportation systems with software and AI.
- Introduction of Software-defined Vehicles (SDVs) by incorporating software development methods into vehicle development.
- Expansion of software solutions for fleet operations and insights, offering customized fleet management services and real-time data analytics.
- Aim to create an interconnected ecosystem where users, devices, and cities are linked, providing transportation-as-a-service to everyone.
- Hyundai’s Commitment to Hydrogen Society:
- Expansion of HTWO into Hyundai Motor Group’s hydrogen value chain business brand, covering various sectors beyond passenger cars.
- Emphasis on resource circulation hydrogen production methods, including Waste-to-Hydrogen (W2H) and Plastic-to-Hydrogen (P2H).
- Energetic involvement in hydrogen projects globally, with a concentrate on Indonesia and the U.S.
- Partnerships and Collaborations:
- Collaboration with Tenstorrent for advancements in software and AI.
- Participation in hydrogen-related demonstration projects within the U.S., including the NorCAL ZERO project and the ‘Regional Clean Hydrogen Hubs’ program.
- SDx in Mobility Ecosystem:
- Hyundai’s SDx strategy goals to construct a user-centered mobility ecosystem.
- Development of SDVs to boost user experience, including a brand new infotainment system and integration of a big language model into the AI assistant.
- Expansion of software solutions to incorporate software-defined fleets for businesses, offering advanced fleet management services and data analytics.
- Vision of vehicles evolving into ‘AI machines’ that repeatedly learn to raised serve customers.
- CES 2024 Exhibition:
- Hyundai showcased its hydrogen value chain, waste-to-hydrogen process, SDV technologies, and future mobility exhibits at CES 2024.
- Highlighted the ‘Ease every way’ theme, specializing in a human-centric future through hydrogen energy and software technologies.
- Digital Engagement:
Hyundai’s vision encompasses a holistic approach, integrating hydrogen energy and advanced software solutions to create a sustainable and user-centric future in mobility and beyond. The corporate’s commitment to carbon neutrality, hydrogen adoption, and software-driven innovations positions it on the forefront of transformative technologies.
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