Close Menu
I Really Like This Car
  • Automobile
  • Automotive
  • Design
  • Self Driving
  • Luxury
  • Supercar
  • EV
  • Motorcycle
  • Exclusives

Subscribe to Updates

Get the latest creative Articles from I Really Like this Car about Automotives & Supercars.

What's Hot

2026 Mazda CX-5 teased ahead of July 10 premiere

July 1, 2025

July 4th Is One Of The Deadliest Days Of The 12 months, And Drunk Driving Is A Major Reason Why

July 1, 2025

Paul Walker’s Brian O’Conner Is Coming Back for the Final Fast and Furious Movie, But Should He? : Automotive Addicts

July 1, 2025
Facebook X (Twitter) Instagram
I Really Like This Car
HOME Login
  • Automobile

    2026 Mazda CX-5 teased ahead of July 10 premiere

    July 1, 2025

    July 4th Is One Of The Deadliest Days Of The 12 months, And Drunk Driving Is A Major Reason Why

    July 1, 2025

    Volkswagen Amarok 10 Deserts Edition arrives alongside price cuts across the MY25 ute lineup

    June 30, 2025

    Mercedes-AMG to phase out 4-cyl PHEV powertrain for C63, GLC63; six- and eight-cylinder units to proceed

    June 30, 2025

    Ever Wonder What Those Chrome Tubes On Semis Are? (No, They’re Not Fuel Tanks)

    June 29, 2025
  • Automotive

    Paul Walker’s Brian O’Conner Is Coming Back for the Final Fast and Furious Movie, But Should He? : Automotive Addicts

    July 1, 2025

    Motor insurers warn 2025 set to be ‘calm before the storm’

    June 30, 2025

    Holman Broadcasts Key Executive Appointments – Vehicle Research

    June 29, 2025

    Touchscreens, Hybrids and Frustration Lead the Way in 2025 J.D. Power Initial Quality Study : Automotive Addicts

    June 28, 2025

    Enterprise honours top repair partners at 2025 awards

    June 27, 2025
  • Design

    Designing body kits and accessories

    April 11, 2025

    Designing for a startup automotive company

    February 18, 2025

    Our recent drive luggage website driveluggage.com shall be up and running in April.

    January 15, 2025

    Enhance your drive experience with bespoke automotive luggage |

    December 18, 2024

    Designing for an iconic marque

    December 11, 2024
  • Self Driving
  • Luxury
  • Supercar
  • EV
  • Motorcycle
  • Exclusives
I Really Like This Car
Home»Automobile»GM drops Ultra Cruise branding, merges tech into Super Cruise
Automobile

GM drops Ultra Cruise branding, merges tech into Super Cruise

news@motorauthority.com (Viknesh Vijayenthiran)By news@motorauthority.com (Viknesh Vijayenthiran)January 24, 2024No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
Gm Drops Ultra Cruise Branding, Merges Tech Into Super Cruise
Share
Facebook Twitter LinkedIn Pinterest Email

General Motors has abandoned plans to introduce recent Ultra Cruise branding for a more advanced version of its Super Cruise automated driver-assist feature that’s currently within the works.

The knowledge was first reported last week by CNBC and has since been confirmed to Motor Authority in a press release from GM.

In line with the automaker, it doesn’t plan to cut back its targeted capability for Ultra Cruise. As a substitute, that capability shall be rolled into Super Cruise, thus maintaining a single branding that is already recognized by consumers.

The potential promised for Ultra Cruise will arrive later than planned, nonetheless. It was originally on account of launch in 2024 as an over-the-air update, starting with the Cadillac Celestiq flagship EV. A brand new timeline hasn’t been announced.

GM Ultra Cruise

Ultra Cruise was promised as an automatic driver-assist feature capable of handle 95% of U.S. roads, and ranked at Level 2 on the SAE scale of self-driving capability, similar to Super Cruise. Level 2 means a vehicle that may handle itself in certain situations but requires the motive force to observe the situation in any respect times and be able to take motion when crucial.

Level 3 is the primary level where a driver can take their eyes off the road, albeit only for brief periods. Mercedes-Benz is the one automaker offering such a system, though the Mercedes system, often known as Drive Pilot, has strict conditions, including a severely limited variety of highways where it might operate.

GM-backed self-driving technology company Cruise, of which GM owns greater than 80%, has also hit a roadblock. Cruise had a robotaxi service running in San Francisco until late last 12 months, when the corporate was forced to stop the service after California’s DMV determined the corporate’s robotaxis to be unsafe for public operation.

The DMV made the choice following an Oct. 2 crash by which a pedestrian was thrown into the trail of a Cruise robotaxi after being hit by one other vehicle. The robotaxi initially stopped but then drove a further 20 feet, dragging the pedestrian with it. The crash remains to be being investigated and Cruise hasn’t said when its service will begin operating again.

This Article First Appeared At www.motorauthority.com

branding Cruise drops merges Super tech Ultra
Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
Previous ArticleStockport hailed as EV sales magnet
Next Article Jeep Now Offering 35-inch Tires on Two-door Wrangler : Automotive Addicts
news@motorauthority.com (Viknesh Vijayenthiran)

Related Posts

2026 Mazda CX-5 teased ahead of July 10 premiere

July 1, 2025

July 4th Is One Of The Deadliest Days Of The 12 months, And Drunk Driving Is A Major Reason Why

July 1, 2025

Volkswagen Amarok 10 Deserts Edition arrives alongside price cuts across the MY25 ute lineup

June 30, 2025

Mercedes-AMG to phase out 4-cyl PHEV powertrain for C63, GLC63; six- and eight-cylinder units to proceed

June 30, 2025
Leave A Reply Cancel Reply

Demo
Interesting Picks

2025 Infiniti QX80 arrives with concept automotive looks, turbo V-6 power

March 21, 2024

Tesla recalls over 230,000 vehicles as a consequence of rearview camera issue

January 11, 2025

Mercedes Could Cut “Coupe” GLC and GLE SUV Models : Automotive Addicts

September 27, 2024

2025 BMW 430i Convertible Review & Test Drive : Automotive Addicts

January 31, 2025
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Don't Miss
Automobile

2026 Mazda CX-5 teased ahead of July 10 premiere

By Jonathan LeeJuly 1, 20250

Undeterred by the leak last month, Mazda has teased its forthcoming third-generation CX-5, set to…

July 4th Is One Of The Deadliest Days Of The 12 months, And Drunk Driving Is A Major Reason Why

July 1, 2025

Paul Walker’s Brian O’Conner Is Coming Back for the Final Fast and Furious Movie, But Should He? : Automotive Addicts

July 1, 2025

Volkswagen Amarok 10 Deserts Edition arrives alongside price cuts across the MY25 ute lineup

June 30, 2025
About Us
About Us

At ireallylikethiscar.com, we are passionate about all things automotive. Whether you're a fan of supercars, electric vehicles, or simply have a deep appreciation for the beauty and engineering of automobiles, you've come to the right place.

Interesting Articles

Data reveals carmakers most vulnerable to US tariffs

April 8, 2025

Dealers can step up their customer communications to win more automobile sales

May 29, 2024

Howards Group raises £60k for charity during 2023 partnership programme

December 15, 2023
New Comments
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms & Conditions
    • Disclaimer
    © 2025 I really Like This Car. All Rights Reserved

    Type above and press Enter to search. Press Esc to cancel.

    We are using cookies to give you the best experience on our website.

    You can find out more about which cookies we are using or switch them off in .

    Sign In or Register

    Welcome Back!

    Login to your account below.

    Lost password?
    I Really Like This Car
    Powered by  GDPR Cookie Compliance
    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    Strictly Necessary Cookies

    Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

    If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.