Automotive
Ford is taking a giant digital step by teaming up with Amazon, giving shoppers a brand new solution to browse and buy certified pre-owned models without starting at a dealership website. Through Amazon Autos, you may now seek for every little thing from F-150s to Mustangs that fall under Ford’s Blue Advantage program, all backed by factory checks and warranties as a substitute of random used automobile guarantees. It’s one other sign that purchasing a automobile is beginning to feel loads more like buying anything online.
Under Blue Advantage, Ford breaks certified vehicles into just a few tiers that you’ll see while scrolling Amazon. Gold Certified vehicles are the nicest of the bunch, not more than 6 years old with fewer than 80,000 miles and backed by a 12 month or 12,000 mile comprehensive warranty. Blue Certified vehicles open the door to older, higher mileage options, as much as 10 years old and 150,000 miles, with a 90 day or 4,000 mile warranty for shoppers who care more about price than pristine stats. There’s also an EV Certified label that mirrors the Gold criteria but is tailored for electric vehicles with a checklist focused on batteries and high voltage components.
The true hook is how much of the method you may handle from the couch. On Amazon Autos, you may compare vehicles, estimate payments, line up Ford financing, and work through a lot of the paperwork before you ever set foot at a store. The dealer still handles the ultimate handoff and delivery, but you might be walking in with the large decisions already made as a substitute of starting at square one. To take among the anxiety out of that online commitment, Ford features a 14 day or 1,000 mile a reimbursement guarantee for buyers who change their minds after living with the vehicle.
For now, Ford is rolling this out rigorously moderately than flipping a national switch. Only about 20 dealers in Los Angeles, Seattle, and Dallas are participating at launch, with greater than 100 additional dealers reportedly eager about joining. That limited footprint means many consumers will still be waiting for his or her local store to plug into Amazon, nevertheless it also allows Ford and its retailers to learn what works before scaling up.
Ford shouldn’t be alone on this experiment. Hyundai already lists each recent and authorized pre-owned cars on Amazon, and Hertz uses the platform to sell certified ex rental vehicles from multiple brands. Together, they’re turning Amazon Autos right into a legitimate automobile shopping hub as a substitute of a curiosity. For patrons, which means yet one more solution to avoid the old-fashioned all day dealer grind. For dealers, it’s a brand new front door that meets buyers where they already spend their time online, while keeping the standard showroom within the loop when it’s time to sign and drive.
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Lloyd Tobias is a seasoned automotive journalist and passionate enthusiast with over 15 years of experience immersed on the earth of cars. Whether it’s exploring the newest advancements in automotive technology or keeping an in depth pulse on breaking industry news, Lloyd brings a pointy perspective and a deep appreciation for all things automotive. His writing blends technical insight with real-world enthusiasm, making his contributions each informative and interesting for readers who share his love for the drive. When he’s not behind the keyboard or under the hood, Lloyd enjoys test driving the most recent models and staying ahead of the curve in an ever-evolving automotive landscape.
This Article First Appeared At www.automotiveaddicts.com
