Ford’s aiming to make life easier and fewer confusing for EV buyers.
On Monday, Ford CEO Jim Farley posted on LinkedIn that the automaker can be providing a free home charger, together with installation, to its buyers that buy or lease a Mustang Mach-E, F-150 Lightning, or E-Transit.
Farley said the complimentary Level 2 home charger will either include the vehicle or might be delivered when buyers are ready. Ford will arrange to have a skilled install the charger for buyers at no charge.
The free charger install must be considered a “standard install, which Ford said means accomplished at a residential property with a dedicated electrical meter, circuit of as much as 60 amps, and wiring that can only have to run as much as 80 feet.
Recently, Farley took long road trips in EVs each across Western U.S. and Europe. The takeaway, in keeping with Farley, is consumers are on the lookout for “convenience, peace of mind and expert service.”
Farley said Ford’s learned home charging is vital to overall electric vehicle adoption within the U.S. and nearly 90% of shoppers said they’d be more more likely to buy an EV in the event that they knew they might charge at home. Where, who, and at what cost is confusing to consumers, in keeping with the manager. This latest incentive takes the guesswork out of the house charging situation in Farley’s view.
Ford was the primary automaker to deal with the general public charging infrastructure issue outside of Tesla, by partnering with Tesla. In 2023 Farley and Tesla CEO Elon Musk announced Tesla’s Superchargers would open to Fords. Farley also committed that Ford would adopt Tesla’s NACS charge port in future EVs.
Earlier in 2024 Ford began delivering CCS to NACS adapters freed from charge to F-150 Lightning and Mustang Mach-E owners as Tesla opened its Supercharger network as much as Ford EV owners.
Note – This story was updated with clarification on what Ford considers a regular installation
This Article First Appeared At www.greencarreports.com
