Yorkshire-focused AM100 dealer group DM Keith has acquired Europa Sheffield, strengthening its presence in South Yorkshire and expanding its aftersales capabilities within the region.
Sheffield footprint grows
Following the transition, the Sheffield dealership which is situated in Suffolk Road, will retain its existing aftersales operations including Mercedes-Benz Approved Servicing while adding recent vehicle sales from Changan alongside its existing Subaru offering.
The move also introduces Europa Sheffield’s specialist Mercedes-Benz servicing capability to the group’s aftersales offering in the realm for the primary time.
Dougal Keith, managing director of DM Keith, said: “When the chance presented itself to accumulate Europa, I saw a incredible dealership in a powerful location with an amazing history of treating its Mercedes, Subaru and Mitsubishi customers right.
“That heritage will proceed and prosper as a part of the DM Keith family, and we’re excited to welcome Europa customers, old and recent, right down to the showroom within the near future.”
Aftersales drives strategy
The acquisition forms a part of the group’s broader growth strategy and represents a big investment within the Sheffield site, including real estate and native employment.
In 2024, the dealership group acquired automobile and motorcycle dealer group Colin Appleyard, adding 4 Suzuki dealerships at Bradford, Keighley, Huddersfield and Ashton-Under-Lyne. That followed the 2021 acquisition of the Leeds-based Ford and Kia franchised automobile retail business Ringways Group.
Founded in 1963, DM Keith is a family-owned motor retailer, headed by managing director Dougal Keith and his brother Angus. Once focused on selling Skodas, DM Keith has expanded throughout the last 10 years to now represent 13 automotive brands across greater than 30 sites in Yorkshire, Lincolnshire and Greater Manchester.
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This Article First Appeared At www.am-online.com
