Carwow has unveiled a brand new promoting campaign aimed toward expanding its audience and connecting retailers with more consumers.
With the tagline “Automotive-change? Carwow,” the campaign underlines how even the smallest features on a vehicle could make a big difference when trading up, helping consumers change cars with confidence.
Data from Carwow indicates that just about half of consumers find the strategy of changing their automobile stressful.
To deal with this, the campaign features a TV ad featuring Carwow brand ambassador Mat Watson, which is able to run within the UK from September 23 to October 27.
The ad will air on over 100 Sky channels, including Sky Sports, Sky Cinema, and Sky Atlantic, targeting major live sports events and prime-time entertainment for max exposure.
It’ll even be promoted on national radio and across Carwow’s extensive social media platforms – including YouTube, Facebook, Instagram, and TikTok – reaching over 11 million consumers.
Along side its recent acquisitions of traffic-driving brands reminiscent of Auto Express, Carbuyer, evo, and DrivingElectric, this latest campaign goals to attach Carwow’s retailer partners with high-intent consumers more effectively than ever.
The campaign can even extend across digital channels for these brands and their respective magazine publications.
Based on Carwow, the highest five features consumers desire when buying their next automobile include a rear-view camera, sun protection glass, a heated steering wheel, head-up display, and a body-coloured roof.
Ben Carter, chief customer & marketing officer at Carwow Group, stated: “Our job is to bring our retailer partners as many quality car-sellers and car-buyers as possible. We invest tens of millions of kilos annually to make sure that people recognize Carwow because the place where car-changing happens.
“With 10 million people having used Carwow to assist change their automobile, we’re excited to launch this latest ad campaign to eliminate the stress from automobile buying and selling.”
The brand new campaign follows Carwow’s September plate-change initiative, which ran from September 1 to 30, aimed toward boosting retail demand for brand spanking new cars.
This Article First Appeared At www.am-online.com
