Carwow expands platform to incorporate recent and used van promoting

Carwow has expanded its platform to permit retailers to advertise each recent and used vans, industrial 4x4s, pick-ups, and other light industrial vehicles (LCVs).

Retailers have been in a position to source used vans via Carwow’s day by day online auctions since October 2023. Now, in response to growing demand from each buyers and sellers, Carwow is enhancing its LCV offering by introducing promoting capabilities for brand spanking new and used vans across its platforms.

Buyers will give you the chance to configure and order recent vans using Carwow’s configurator, while stock can be searchable through the present Carwow and Auto Express listings. A dedicated landing page for vans may even be populated via a direct feed from retailers or through manual stock list uploads.

In line with Carwow’s insights, 87% of van buyers now research their next vehicle online, and that interest in vans has grown significantly across the Carwow Group, with van review content reaching 1.4 million views in 2024.

Alastair White, industrial director – OEM & media at Carwow, said: “The van market is a major contributor to revenues for a lot of OEMs and retailers, and we’ve listened to requests to increase our offering to support the promotion and sale of vans in the identical way we now have with cars. Carwow is synonymous with a positive car-changing experience, and we aim to increase that sentiment to the van market by driving high-quality enquiries on to retailers from our tens of millions of holiday makers every month.

“We had 1.4 million views of our van content last yr, a number that is ready to grow rapidly through our investment in van editorial content and marketing. We all know that one in three van buyers involves the platform undecided between buying a brand new or used product. Now, van buyers are in a position to configure and compare recent or used LCVs on Carwow and Auto Express, and we are going to connect them on to the retailer without them ever having to go away the positioning.”