Fast-growing brand BYD has approved Autoglym LifeShine as its preferred ceramic paint protection partner across its UK dealer network.
Under the brand new partnership, BYD dealers will have the opportunity to sell and apply Autoglym LifeShine’s CeraFuse and the brand new CeraFuse Ultra vehicle protection systems.
The agreement allows BYD sales teams to upsell Autoglym LifeShine products alongside the sale of latest and approved used vehicles, creating profit opportunities while helping to spice up customer satisfaction.
Autoglym says the CeraFuse and latest CeraFuse Ultra products deliver exceptional protection for paintwork, glass and interiors, supported by a lifetime guarantee.
To extend sales and margin opportunities, Autoglym has created a bespoke support programme tailored specifically for BYD.
This includes full preparation and application training for technical teams that’s specifically tailored for BYD paintwork, access to Autoglym accredited detailers for those dealers that decide to sell the premium-grade CeraFuse Ultra product, and customer support training on enquiry management, digital sales and product knowledge across sales and aftersales.
Autoglym can even provide BYD retailers with a tailored digital toolkit, a one-stop shop for LifeShine marketing assets, useful links, product information, video content and FAQs.
BYD will include its own bespoke assets and imagery inside this toolkit, together with preparation and application guidelines.
BYD dealers can even have the choice of displaying a pre-treated hero automotive in showrooms, making a destination for potential buyers in order that they can experience the advantages of LifeShine.
Alongside LifeShine, BYD dealers will have the opportunity to stock Autoglym’s full range of retail products, including top-up products of those gifted as a part of the Autoglym Aftercare Collection.
A full skilled range can be available to those dealers that wish to take a look at how cost efficient a valeting bay will be. All BYD dealers will have the opportunity to request and access Autoglym LifeShine and Autoglym Retail and Skilled products via the programme. Autoglym LifeShine can even be available at DENZA stores, BYD’s premium brand.
Anna Houldsworth, global head of paint protection at Autoglym, said: “Since BYD entered the UK market in 2023, the brand has captured the eye of British drivers and is showing impressive growth and momentum. Our collaboration is designed to raise your entire customer journey while unlocking latest profit opportunities for BYD’s dealer network.
“The introduction of Denza later this 12 months will align perfectly with our elite ceramic protection; CeraFuse ULTRA. This agreement marks the beginning of a robust, long-term partnership between our two brands, built on shared ambition and a commitment to excellence”.
Maurizio Pisano, aftersales manager UK, at BYD, added: “BYD is pleased to announce our partnership with Autoglym, a collaboration that aligns perfectly with our long-term technique to elevate the ownership experience across our entire range.
“This partnership arrives at an exciting moment for BYD, as we prepare to introduce Denza to the UK market later this 12 months, bringing premium innovation along with premium care”.
Autoglym said it expects many of the 160-strong BYD network to be trained to advertise and apply Autoglym LifeShine products by the tip of the 12 months.
This Article First Appeared At www.am-online.com
