Author: Alborz Fallah

Within the electrification era, where performance and range grow to be increasingly similar across brands, JLR is doubling down on identity across its multitude of brands. In keeping with Range Rover global managing director Martin Limpert, JLR’s “House of Brands” strategy – introduced in 2023 – is not going to only shape product portfolios but in addition sharpen how consumers perceive the Range Rover, Defender, Jaguar, and Discovery brands.With latest logos, latest (and sometimes controversial) identities and an enormous gamble on where the long run sees the JLR products when it comes to market position, there has never been more…

Arise Racing GT made its first visit to Australia’s biggest racetrack – Mt Panorama in Bathurst – in November and claimed the Fanatec GT World Challenge Australia championship in its debut season. Now Arise has confirmed it’ll head back to ‘The Mountain’ in January within the seek for more trophies. The West Australian-based team, which has the factory blessing of Ferrari, has confirmed it’ll take its pair of 296 GT3 racers to the 2025 Bathurst 12 Hour. The team will split its two models though, with one competing within the Pro Class and one in Pro-Am, though each will compete…