Recent research from AA Cars reveals that 25% of UK drivers have bought a automobile online without seeing it in person, up from 21% last yr.
The survey of over 10,000 motorists shows that almost half (48%) of those buyers opted for a brand new automobile from a dealership, while 44% bought a used vehicle through a dealer or online platform.
Only 6% purchased used cars from private sellers, and a pair of% did so from auctions.
Despite this shift, over 70% of drivers still prefer inspecting a vehicle in person, although this figure has dropped from 73% in 2022.
Many who bought unseen were reassured by aspects like warranties (44%), reputable dealerships (43%), flexible return policies (21%), and detailed inspections (20%).
The info also indicates that high-quality photos play an increasing role in online purchases, with 35% of buyers more more likely to buy a automobile online if the listing includes premium visuals.
This figure jumps to 65% amongst younger drivers aged 18-35, highlighting a growing demand for visually detailed listings.
James Hosking, director of AA Cars, said: “A giant-ticket purchase like a automobile is a very important decision and folks wish to feel confident they’re getting the very best deal for his or her hard-earned money.
“Nearly all of drivers still prefer to go to a forecourt in person, believing they may recover value for money and fewer more likely to find yourself with a automobile with any mechanical issues or cosmetic flaws.
“Nevertheless, consumers are growing increasingly confident in buying a automobile online, which allows for greater convenience and access to a greater diversity of options.
“Dealerships that provide the choice to purchase online and a user-friendly experience can expand their customer base across the UK, making it easier for consumers to search out the proper automobile without being limited by location.
“But to be sure that buyers feel secure in purchasing unseen vehicles, it’s necessary that dealerships provide the essential reassurances, resembling high-quality photos and videos, warranties and return guarantees.”
This Article First Appeared At www.am-online.com
