ZM Trucks CEO on Constructing a US Business EV Brand – Fleet Forward

On this episode of Automotive Fleet’s On the Move, Chris Brown of Automotive Fleet sits down with Joost de Vries, CEO of ZM Trucks, a brand new player bringing industrial electric trucks to the U.S. market. On this conversation, de Vries discusses the corporate’s international background, its first products for North America, and the broader challenges of scaling electric trucks for fleets.

Topics include ZM’s vehicle development strategy, how the corporate is approaching charging and infrastructure, and what role partnerships with fleets and dealers will play in its rollout. De Vries also shares his perspective on the competitive dynamics of the industrial EV space and what adoption could appear like in the approaching years.

Key Takeaways

• Why ZM Trucks is entering the U.S. market and the way it intends to distinguish itself from established OEMs.
• Details on the corporate’s first industrial EV models and the fleet segments they’re designed to serve.
• Considerations around production capability, supply chain, and manufacturing strategy.
• Approaches to addressing fleet concerns over charging access, range, and total cost of ownership.
• The role of fleet and dealer partnerships in ZM’s go-to-market plan.
• Broader outlook on EV adoption within the industrial trucking sector.

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