Coming up on ten years ago, I purchased Project Why Wait, my 1951 GMC pickup, as a private challenge to myself. On paper, it sounded easy enough. In point of fact, I used to be asking a much larger query: Could I, with my assorted — and largely untested — automotive knowledge, actually construct a vehicle from the bottom up?
Initially, the construct was documented here on Stance Is Every part (later earning it the SIE GMC moniker), before I branched out to just a few forums and eventually Speedhunters for some global exposure. What began as a private experiment slowly became something people were watching.
Between Speedhunters posts and Instagram updates, I also began a YouTube series dedicated to the truck. It was there that I documented getting the gathering of parts to the purpose where it was finally drivable, together with the primary few thousand kilometres of shakedown.
https://www.youtube.com/watch?v=videoseries
Last winter, after a second summer spent chasing down bugs, I used to be presented with the chance to debut the truck on the 2025 Motorama Custom Automotive & Motorsports Expo.

The chance really got here together due to my friend Jeff Wybrow of Issyfab Speed LTD.
ZEHR Insurance was on the lookout for vehicles for his or her booth within the Motor Mayhem area of Motorama to showcase the sorts of vintage cars they may provide coverage for. What Jeff didn’t know on the time was that my truck was actually already insured through ZEHR.

Insuring the truck with ZEHR had been a genuinely painless process, and I’d really helpful them to quite just a few people through the years, so the pairing felt organic.
ZEHR contracted STATUS Logistics Group to move the truck to the event, and from that time on, the experience felt surreal. STATUS picked it up right from my front door and delivered it to the doorway of the hall where it will sit on display.
After I pulled into the show later, I used to be welcomed with prime positioning within the Motor Mayhem back room, complete with custom signboards and ZEHR branding. Seeing my truck presented that way — under lights, with signage, prefer it belonged — was something I hadn’t quite prepared myself for.
As a bonus, it also became a convenient home base while I covered the event. But when I’m being honest, each time I walked back to it, I needed to remind myself it was the identical truck that was nothing but parts for the higher a part of a decade.

Initially, these photos were a part of a fairly extensive series I had planned for Speedhunters. Unfortunately, the identical day I submitted all the things was the identical day I used to be told it was unlikely the positioning would return.
All the content I generated at Motorama 2025 was quietly shelved… until now.

Now, I can properly thank ZEHR — and STATUS — for allowing me to be a part of their booth. The experience was incredible, and it was surreal to present the truck, unfinished because it still is, to a wider audience.
After the show, the truck went right back into the garage for more work before one other season of shakedown. And while I’m completely satisfied to say it’s performing well, surprise, surprise — it still isn’t “done.”
But perhaps that’s the purpose.
The truck has never really been about being finished. It’s been in regards to the process. The challenge. The expansion — each mechanical and private.

That said, it’s almost time to begin wrenching on it again. High on the priority list is finally colour- and patina-matching the bed — something that’s been looming over me for a lot too long.

Search for more on the SIE GMC — or Project Why Wait, for those who prefer — within the not-too-distant future. Until then, expect to see rather a lot more from Motorama 2025 before we roll fully onto this yr’s show, which takes place March 13-1,5 2026 on the International Center.
This Article First Appeared At www.stanceiseverything.com

