Porsche NOW Chadstone is open, well, now.
From today (November 1), you possibly can take a look at recent Porsches at a pop-up retail location inside the large Melbourne shopping centre.
Positioned at Shop G041/1341 on the bottom floor ‘Luxury Precinct’ inside The Fashion Capital, the pop-up will run until Sunday, March 15, 2026.
Among the many vehicles on display are an Exclusive Manufaktur 911 Carrera GTS, in addition to the brand new electric Macan. Porsche has also teased “a number of cherished classic models, alongside other distinguished models from past and present”.
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Greater than just a number of cars parked within the corner of a shopping centre, Porsche NOW Chadstone can be host to live workshops and installations, hands-on demonstrations, and bespoke events.
The pop-up is run by the Official Porsche Centres positioned in Melbourne, Brighton and Doncaster.
For those who can’t afford a Macan or a 911 this festive season, you possibly can still buy items from the Porsche Lifestyle and Porsche Design collections.
Also on offer: Porsche’s Exclusive Coffee Mix, crafted with Melbourne coffee roasters St ALi. In spite of everything, what Melburnian doesn’t desire a fresh cup?
Porsche could also be an especially well-known brand, but the corporate is nevertheless hoping the “thoughtfully curated space” will “ignite curiosity” within the brand.

It follows the opening of a pop-up earlier this yr at the bottom of the One Sydney Harbour luxury residential towers in Barangaroo South, the primary such Porsche NOW pop-up in Australia.
“The Porsche NOW pop-up concept has evolved into an immersive and unforgettable brand experience, fascinating each loyal customers and passionate Porsche enthusi asts,” said Porsche Cars Australia CEO and managing director Daniel Schmollinger.
“With its recent location at Chadstone, Australia’s premier shopping and lifestyle destination, we’re thrilled to raise the Porsche experience even further. This recent setting offers our community a dynamic opportunity to attach with the brand and discover the life-style products that Porsche offers, especially as we approach the festive season.”
Porsche isn’t the primary brand to display vehicles inside a shopping centre in Australia, let alone in Chaddy. You’ll find Polestar – which offers a rival to Porsche’s Macan – on the lower ground floor.
This Article First Appeared At www.carexpert.com.au

