Australia’s recent vehicle market could have reached a record high in 2024, but increasing cost of living pressures saw a downturn in sales to personal buyers.
A complete of 624,626 recent vehicles were delivered to personal buyers last yr, representing 50.5 per cent of the general market.
This represented a slight downturn of lower than one per cent on 2023, reflecting increasing cost of living pressures towards the tip of 2024.
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Best-selling vehicles to personal buyers by volume
The Toyota RAV4 could have missed out on taking the title of Australia’s best-selling vehicle in 2024, however it was a transparent winner amongst private buyers.
In 2024, 34,849 of the RAV4’s 58,718 overall deliveries were to personal buyers, moderately than businesses (ABN holders), government fleets and rental firms.
Such was its popularity that it accounted for five.6 per cent of all private deliveries. Overall, RAV4 deliveries made up 4.7 per cent of the brand new vehicle market.
It was a transparent winner, with the Tesla Model Y slipping to second after taking the private sales crown last yr.
Throughout 2024, Tesla delivered 16,705 Model Ys to personal buyers, a decline of 18.8 per cent in comparison with the yr prior – not as drastic as the electrical SUV’s overall 26.1 per cent drop.
Nonetheless, the share of personal buyers against overall Model Y deliveries increased in 2024 in comparison with 2023, as much as 78.6 per cent from 71.5 per cent.
The MG ZS continued to take a seat behind it, while the Mazda CX-5 beat the Ford Ranger to fourth place, despite the ute ending 2024 as the preferred vehicle overall for the second yr running.
Despite experiencing a small drop in overall sales for the yr, the Tesla Model 3 rose up the ranks with 14,203 deliveries to personal buyers, almost 1100 greater than in 2023.
It was also a breakout yr for the Ford Everest, which didn’t rank in the highest 10 in 2023 but finished seventh in 2024, with greater than half of its deliveries coming from private purchasers.
| Model | Total sales | Private sales | % of personal sales |
|---|---|---|---|
| Toyota RAV4 | 58,718 | 34,849 | 59.3% |
| Tesla Model Y | 21,253 | 16,705 | 78.6% |
| MG ZS | 22,629 | 16,315 | 72.1% |
| Mazda CX-5 | 22,835 | 16,104 | 70.5% |
| Ford Ranger | 62,593 | 15,519 | 24.8% |
| Tesla Model 3 | 17,094 | 14,203 | 82.2% |
| Ford Everest | 26,494 | 13,356 | 50.4% |
| Toyota HiLux | 52,002 | 13,027 | 25.1% |
| Kia Sportage | 22,210 | 12,789 | 57.6% |
| Hyundai Kona | 17,374 | 12,689 | 73.0% |
| Mazda CX-3 | 18,461 | 12,292 | 66.6% |
| Hyundai Tucson | 19,061 | 11,730 | 61.5% |
| Isuzu MU-X | 17,978 | 11,531 | 64.1% |
| Isuzu D-Max | 24,031 | 10,685 | 44.5% |
| GWM Haval Jolion | 14,238 | 10,649 | 74.8% |
| Toyota Corolla | 24,027 | 10,208 | 42.5% |
| Mitsubishi Outlander | 27,613 | 10,029 | 36.3% |
| Mazda CX-30 | 12,672 | 9340 | 73.7% |
| Hyundai i30 | 12,682 | 8600 | 67.8% |
| Suzuki Jimny | 9697 | 8335 | 86.0% |
Best-selling private vehicles in comparison with overall sales
Lotus takes home the unique mantle of being the one brand which sold all of its cars to personal buyers in 2024, with the Emira, Eletre and Emeya avoiding ending up on rental, government or business fleets.
Just behind the trio was the Ram 3500, of which just two weren’t sold to personal buyers.
The BYD Sealion 6 became Australia’s hottest plug-in hybrid in 2024 despite only starting deliveries in June. A large 94 per cent of its sales were to personal buyers, who took advantage of the federal government’s fringe advantages tax (FBT) exemption.
It ought to be unsurprising that six of the highest 20 best-selling private vehicles by volume were expensive models from Porsche, McLaren, Ferrari and Rolls-Royce, though it ought to be noted that the latter trio lump in certain models together.
Further down the list, SsangYong had three cars in the highest 20, while the BYD Seal snuck onto the table, as did the Suzuki Jimny.
| Model | Total sales | Private sales | % of personal sales |
|---|---|---|---|
| Lotus Emira | 138 | 138 | 100.0% |
| Lotus Eletre | 12 | 12 | 100.0% |
| Lotus Emeya | 5 | 5 | 100.0% |
| RAM 3500 | 47 | 45 | 95.7% |
| BYD Sealion 6 | 6198 | 5825 | 94.0% |
| Porsche Cayman | 445 | 413 | 92.8% |
| McLaren Coupe/Conv (all Australian vehicles) | 95 | 88 | 92.6% |
| Porsche 911 | 783 | 721 | 92.1% |
| Mini Clubman | 174 | 160 | 92.0% |
| Ssangyong Musso | 3197 | 2937 | 91.9% |
| Porsche Boxster | 301 | 272 | 90.4% |
| Rolls-Royce Coupe/Conv | 19 | 17 | 89.5% |
| Mini Cabriolet | 188 | 168 | 89.4% |
| SsangYong Rexton | 1608 | 1429 | 88.9% |
| Ferrari Coupe/Conv (SF90 and 296) | 185 | 163 | 88.1% |
| SsangYong Korando | 427 | 373 | 87.4% |
| SsangYong Torres | 161 | 140 | 87.0% |
| BYD Seal | 6393 | 5552 | 86.8% |
| Honda Civic | 966 | 834 | 86.3% |
| Suzuki Jimny | 9697 | 8335 | 86.0% |
This Article First Appeared At www.carexpert.com.au
