First impressions matter. The way you present yourself to a different person strikes a mental image of their mind, and sets up the expectations as you progress forward.
Within the case of To Hell, a brand new event organized by German automotive streetwear brand Camber, every box was checked.
Firstly, Camber had an awesome venue – Mendig Airfield, just outside of the river city of Koblenz in Germany’s Rheinland-Palatinate state.
Next, they nailed a neat concept. The event combined a stance show with live motion demos, plus skateboarding in an area that featured a junkyard BMW E36 as an obstacle. The weather type of ruined the latter though.
Lastly, and most significantly, the standard of cars across the board was completely on point.
I first heard about To Hell earlier this yr once I was planning my summer of automotive events. At that time, just a few noteworthy builds in Germany’s stance scene had been confirmed, including Holyhall’s custom tube-frame Ford Capri and an LTO-kitted BMW E36 Coupe. Because the event got closer, increasingly more interesting cars were confirmed for the event. To say I used to be hyped could be a large understatement.
Arriving on the venue, aside from an indication that read ‘Camber’ and the faint sound of an engine at full-throttle, there wasn’t anything to suggest what awaited inside. But that every one modified once I passed through the principal gate.
To my left and right were quite a few stance cars parked in front of the airfield hangars. And the engine noise? That got here from a Porsche 911 by German tuner 9FF while it made one other high-speed pass down the makeshift runway drag strip.
A lot of the cars on show were unsurprisingly from Germany, others traveled an awesome distance. The latter included this Audi TT RS with wild forged carbon fiber overfenders and turbofans, which had come from Italy.
This Montecarlo Blue Honda S2000 stood out for simplicity and cleanliness. Work Meister S1 wheels are a rare sight in Germany.
I counted just a few Nissan Skylines, but when I had to select my favorite, it might be this Millennium Jade R33. While it isn’t a GT-R, it has all the proper parts, including a set of RAYS-made Nismo LMGT1 wheels.
While it’s commonplace to see JDM wheels on European cars, you rarely see it the opposite way around. This Toyota Chaser bucks the trend with a set of OZ Racing Futuras.
Contained in the two hangars, Camber has some exceptional builds on show.
R44 Performance brought its BMW M3 Touring over from the UK and never only for display purposes. It saw motion on the runway quarter mile, too.
The curated selection continued with every part from an immaculate R34 Nissan Skyline GT-R to multiple tuned Porsche 911s and just a few BMWs rarely seen within the stance scene, like this 2002 Tii and Z3 Coupe.
Holyhall’s Group 5 Ford Capri tribute was easily the wildest automotive on show at To Hell. Of the unique rusted-out Mk3 Capri chassis the construct began as only sections of the roof and doors remain. The remainder is custom, from the tube-frame chassis to the in-board pushrod rear suspension on full display through the back window. That is an insane construct, and I actually have a highlight coming up that can shine a lightweight on all of the work that went into its creation.
It wasn’t just stance cars at To Hell; German collector ChromeCars brought two BMW race cars, a Group 2 E24 M635CSi and a Group 5 E21.
Outside, together with the previously mentioned drag demos by 9FF and R44 Performance, just a few other attendees placed on a drift show.
While the first-time event hit the mark, this wasn’t beginner’s luck. Camber isn’t latest to the scene, and the team behind the brand has had experience with high-profile events in Germany and the remaining of Europe like Ultrace and XS CarNight, and it showed. With a debut like this, I’m excited to see what’s next for To Hell.
Steve Edward
Instagram: stevedwrd
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