Tesla sales dropped by 30% across Europe to 27,828 units in March, however the decline is beginning to slow, in keeping with latest data from JATO Dynamics.
This was the most important decline among the many 30 most registered brands, surpassed only by Mitsubishi in thirty third position (down by 43%), Lancia in forty first position (down 73%), Jaguar ( down 82%), Smart (down 65%), Maserati (down 39%) and Abarth ( down 75%).
Despite the negative trend, the 30% drop experienced in March was less severe than those recorded in January ( a drop of 47%) and February (down 44%).
Felipe Munoz, global analyst at JATO Dynamics, said: “As Tesla continues to cope with a bunch of PR issues along with the changeover of the Model Y, Tesla is now counting on the Model 3 to offset its losses.”
The midsize saloon recorded a rise of 1.1% to succeed in 12,500 units, topping the BEV rating alongside the Model Y.
While the Model Y ( droped by 49%) and Model 3 (dropped by 14%) each recorded notable declines between January and March, they were still able to outpace all other electric cars in Europe.
The Volkswagen ID.4 followed in third position because of an excellent 115% increase in registrations but remained 2,000 units wanting the Model 3.
Tesla remains to be performing
“Despite the controversy surrounding the brand’s CEO and the limited availability of the brand new Model Y, Tesla continues to perform well as the most well-liked EV brand in Europe.
“Its success, amid these challenges, provides a sign of what European consumers are on the lookout for in an EV”, Munoz continued.
March delivered Europe’s second-best month on record for battery electric vehicle (BEV) registrations, while Tesla led the BEV rating by model despite a continued fall in volumes.
The UK was the primary driver of growth as the biggest market in the course of the month, with volumes up by 13%. Increases were also recorded in Italy and Spain, while Germany and France each experienced declines, with drops of 3.9% and 15% respectively.
Munoz said: “March was a momentous month for BEV registrations in Europe, indicating that the positive response we’re seeing to the continually broadening offer is finally having an actual impact on the overall market.”
JATO Dynamics data for 28 markets across the region shows that a complete of 240,891 battery electric vehicles (BEVs) were registered in March.
This marks the second highest result on record for this powertrain, behind December 2022 when registrations reached 275,108 units.
The Peugeot 208 takes the leadership
In March, the Dacia Sandero lost its title as Europe’s most registered latest automotive to its rival from Stellantis, the Peugeot 208.
Despite the change in leadership, the Sandero continued to steer over the quarter, with the 208 following in second place.
Among the many top 10, the Volkswagen Tiguan saw a 42% increase in registrations.
Other standout performers included the MG ZS, the success of which was driven by the launch of its latest generation – now available exclusively as a full hybrid, quite than an electrical model.
Munoz commented: “The initial success of the MG ZS is an example of how Chinese manufacturers are adjusting their strategies in response to EU tariffs on Chinese electric vehicles.”
This Article First Appeared At www.am-online.com
