Swansway Motor Group has expanded with BYD so as to add a 3rd location and can be growing its Motor Match used automotive brand with a brand new location in Fenton.
The brand new BYD Stoke dealership has officially opens its doors today (May 19) and is positioned on Victoria Road, Fenton.
The location had previously been vacant for over 12 months.
Alongside the brand new BYD showroom, Swansway can be launching its latest used automotive operation, Motor Match Stoke, at the identical location – expanding its independent used automotive retail brand’s footprint to 6 sites.
David Smyth, director at Swansway Motor Group, said: “We’re delighted to be taking on a business property in Stoke which has been vacant for over a yr and putting it to good use.
“Along with our existing Stoke Audi site, this enables us to extend customer selection in the realm.
“Our partnership with BYD has began strongly, and the opening of BYD Stoke reflects that momentum. With the addition of Motor Match Stoke, we now have something for everybody on this market.”
Swansway’s expansion with BYD comes amid growing demand for EVs within the UK.
The Chinese brand saw more UK registrations in the primary quarter of 2025 than in the entire of 2024, supported by the recognition of models just like the Atto 3, Dolphin, Seal and the newly launched Sealion 7.
BYD entered the UK market in early 2023 and goals to have a network of 120 UK retail partners by the top of 2025.
This Article First Appeared At www.am-online.com
