Automakers live or die based on how the general public perceives them and their vehicles since it typically reflects the choices made by prospective buyers before even setting foot on a dealership lot. On that front, Stellantis is struggling tremendously. The American Customer Satisfaction Index’s annual automotive survey was released earlier this week and Stellantis’ 4 North American brands occupied the underside 4 spots within the rankings. The survey findings partly explain the corporate’s financial woes as Stellantis has racked up $2.7 billion in losses over the primary half of 2025.
The ACSI surveyed 9,949 customers between July 2024 and June 2025, gauging their recent experiences with automakers. The organization estimates customer satisfaction on a scale of zero to 100 based on “customer expectations, perceptions of quality, and perceptions of value.” Stellantis averaged 71 in the underside 4 spots. While the automaker’s other North American brands were already basement dwellers, Ram plummeted from being on par with Nissan in 2024 to the least-liked nameplate within the country in 2025. The pickup truck brand’s 10-point fall to a rating of 69 was the largest single-year shift when no other nameplate within the category saw a swing greater than 4.
Ram is attempting to fix the
It’s difficult to pin Ram’s decline on a single decision, but there are plenty to contemplate. The Ram 1500 Classic was cancelled just two months after it was announced that production was continuing into 2025. Nonetheless, Ram continued the trend of cancelling announced plans. In April, the brand canned an upcoming heavy-duty EV pickup. The choice left two suppliers to sue Ram for $25 million. Ram still doesn’t have an electrical truck in its lineup to compete with the Ford F-150 Lightning and the Chevy Silverado EV.
On the opposite end of the spectrum, the survey showed that Subaru was probably the most beloved mass-market nameplate with a rating of 85. Ram continues to be making daring moves to try to win back the general public. The brand is returning to the NASCAR Craftsman Truck Series in 2026 after a 13-year absence from stock automotive racing. Ram also introduced a 10-year/100,000-mile powertrain warranty on its 2026 model 12 months vehicles. It does include the caveats that it doesn’t apply to EVs, used 2026 models, or vehicles purchased in a fleet sale. Ram is attempting to be higher, but there’s loads of room for improvement.
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