KGM SsangYong will formally be generally known as KGM Australia from June 1, 2025, accompanied by a brand new slogan – the identical day the 2026 KGM Actyon goes on sale here.
It should be the primary time the SsangYong name will likely be missing from local showrooms because the Mercedes-Benz-powered SsangYong Musso SUV – now the name used on its dual-cab ute – was introduced in 1997.
The rebrand began in 2022 in the corporate’s South Korea home market after a majority stake within the automaker was purchased by KG Group.
Australia adopted the name KGM SsangYong in September last yr, with KGM standing for ‘KG Mobility’, at the same time as most markets ditched the SsangYong name entirely.
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The previous SsangYong brand – a reputation which dates back to the corporate’s origins in 1954 – becomes simply KGM Australia from June 1, with the local arm one in all the last on the planet to make the change.
The Australian rebrand coincides with the introduction of the primary vehicle developed because it became a part of KG Group, the KGM Actyon SUV, into local showrooms.
“It’s timely we fully embrace the KGM branding here in Australia and have fun the newest vehicle design language with a brand logo re-fresh, to align with KGM’s global identity and higher reflect our commitment to design excellence,” Joseph Lee, managing director of KGM Australia, said in a press release.
In addition to a brand new logo, the rebrand also brings a fresh slogan: ‘Korean built to last’.
Australian pricing and specs for the 2026 KGM Actyon have been announced with the new-generation SUV offered in a two-model grade lineup starting at $47,000 drive-away.
It should join the KGM Korando, Rexton and Torres SUVs in Australian showrooms in addition to the brand’s best-seller, the Musso dual-cab ute.
This Article First Appeared At www.carexpert.com.au
