After faltering barely in 2024, Proton bounced back last 12 months by selling 157,976 vehicles – a rise of three.3% over the 12 months before and putting it back on a trajectory of continuous improvement that began in 2018. That is estimated to have put its market share at 19.4%, a bump of 0.7% in a 12 months where the overall industry volume (TIV) is predicted to have shrunk by 0.2% to 814,949 units.
A comprehensive renewal of Proton’s best-sellers enabled it to hit those highs. The corporate sold 74,013 units of the Saga (the best since 2011), with 7,975 units of the brand new MC3 model – representing a 15.1% jump year-on-year – having been pushed out to owners last month alone. It also delivered 28,057 units of the X50, with a peak of 4,287 units in August (highest in 35 months) because of the introduction of the facelift.
Maybe even more importantly, Proton has achieved its export goal of 6,000 units, helped by the organising of a dedicated subsidiary called Proton International Corporation (PICSB). That’s its highest showing since 2012 and a rise of 26% over 2024, with its best month being December with 986 units. Egypt was its leading market with 2,280 units sold, while Vietnam also received 1,316 units of the Malaysian-made X50, badged because the Geely Coolray.
Sales and repair network expansion was one other area where Proton focused on, with the variety of Proton Edar outlets now totalling 187 nationwide, including 27 recent 3S and 4S centres and “sales city centres”. The corporate also boasts the biggest dedicated EV network with 48 eMas dealerships nationwide, including 36 3S centres, 12 1S centres and 10 dedicated body and paint facilities.
This 12 months is about to be one other big one for Proton, with the continued rollout of its Intelligent Green Technology (i-GT) 1.5 litre four-cylinder engine within the X70, S70 and X90, to say nothing of the Saga’s Advanced Modular Architecture (AMA) siblings on the horizon. Export numbers may also be boosted by the Saga being exported to key markets resembling the Philippines, wearing the Geely badge.
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This Article First Appeared At paultan.org
