Proton has announced it has signed a distributorship agreement with David Pieris Holdings (Private) Limited (DPHL) which can see the latter sell Proton eMas models in Sri Lanka.
DHPL is the holding company of the David Pieris Group, which initially focused on automobiles but has since expanded to incorporate other businesses equivalent to financial services, logistics and leisure services. With Proton being a part of its portfolio, the corporate will leverage on its in-house financial services and logistics to support its recent enterprise of selling eMas vehicles.
“Proton International Corporation is pleased to have signed a distributorship agreement with David Pieris Holdings as we consider they’re the proper partner to grow our presence in Sri Lanka. With their extensive resources and years of automotive experience, our ultimate ambition is for Proton to grow to be the leading NEV brand within the country,” said Edmund Lim Meng Thong, CEO of Proton International Corporation (PICSB).
In accordance with Proton, there are currently 4 export markets for eMas models, including Singapore, Trinidad and Tobago, Mauritius and Nepal. Sales in Sri Lanka are expected to start later this yr, bringing the number as much as five, with Brunei also expected to affix the list soon.
“The launch of Proton eMas has paved the way in which towards higher market penetration for Proton International Corporation. For some markets, our NEV vehicles are the one models sold to hold the Proton brand while in markets that even have ICE offerings, our distributors are capable of offer a more holistic mobility solution to their customers,” commented Lim.
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This Article First Appeared At paultan.org

