The winning design is planned to turn out to be a part of the Hot Wheels offering, available for purchase the world over, as the primary Hot Wheels x Polestar vehicle to be produced as a part of a wider partnership with Polestar production models.
The submission deadline is 16 April 2024. Polestar expects to disclose the winner of the competition in Q4 2024.
The Synergy Concept, winner of the 2022 edition of the competition
Entrants are encouraged to be as imaginative as possible and push the boundaries of performance and design of the vehicle of their final submission.
The one requirement is that Mattel should give you the option to translate the ultimate design right into a 1:64 Hot Wheels die-cast vehicle, and visuals showing the vehicle’s interior design and immediate surroundings ought to be included as a part of their submission.
Within the spirit of the competition’s history of collaboration, entrants shortlisted ahead of ultimate selection – by each Polestar and Hot Wheels design professionals – will likely be coached one-on-one by Polestar’s design team to refine their submitted designs towards final selection.
Maximilian Missoni, Polestar’s Head of Design, says: “Dreams have the ability to encourage and transport us beyond what we thought possible. This can be a likelihood for all participating designers to actually push that Polestar envelope and let their imagination run riot.”
“Each Polestar and Hot Wheels dedicate time, energy and skill to make sure design is on the core of our vehicles,” said Ted Wu, VP and Global Head of Vehicle Design, Mattel.
“The Hot Wheels design team has all the time challenged the traditional approach and the Polestar Design Contest allows the design community to showcase their skills and wow us with something now we have never seen before, and we cannot wait to see the submissions.”
Concerning the Polestar Design Contest
Launched in 2020, the Polestar Design Contest challenges aspiring designers, each professionals and students, to create exciting visions in keeping with the Polestar brand and design. Because the first contest, the competition has highlighted top talent all over the world, with lots of the students occurring to work for the Polestar Design team or in the broader skilled design industry.
Because the start, the Polestar Design Contest has featured quite a lot of vehicles and leading edge concepts and draws entries from students and skilled designers across the globe. The designs have included a automobile which tackles local pollution with on-board and externally visible air filters, an electric-and-helium airship, prosthetic springboard blades to help walking, and KOJA, the micro-space tree house by Finnish designer Kristian Talvitie that was delivered to life in full scale on the renowned Fiskars Art & Design Biennale in Finland.
In 2023, Polestar debuted the Synergy concept automobile, winner of that contest’s Performance theme, in the course of the IAA in Munich, followed by Mattel’s Hot Wheels Legends Tour stop in El Segundo, California.
The one-seat electric supercar is as much a story of collaboration because it is design, with two exterior and one interior design winners chosen from over 600 initial entries, who then spent six months working along with the Polestar Design team to show three distinct dreams into one cohesive reality.
Juan Pablo Bernal, Interior Design Manager at Polestar, founding father of the Polestar Design Contest and curator of the @polestardesigncommunity Instagram page, comments: “I imagine this 12 months’s Hot Wheels collaboration will push the design community to work outside of their traditional comfort zones by balancing the minimalist Polestar brand essence with the intense Hot Wheels aesthetic. But while we’re expecting a number of the most extreme submissions yet, we don’t expect to be any less inspired by the standard, quantity and variety of entries we receive.”
This Article First Appeared At www.carbodydesign.com
