Marty Kuhn has been named chief executive officer of Mike Albert Fleet Solutions, following a unanimous vote of the corporate’s board of directors. Kuhn, who joined the Cincinnati-based fleet management company as president in 2022, becomes the primary non-family CEO within the firm’s history.
Founder Mike Albert established the business in 1928, and the Betagole family has owned and operated it for greater than six a long time. John Betagole, the corporate’s most up-to-date CEO, moves to the role of chairman.
The promotion is less a changing of the guard than a formalization of a direction already underway. “My job is to honor what generations of the Betagole family and our associates have built, while ensuring we keep recuperating,” Kuhn said. “One in all my guiding beliefs is that what got us here won’t get us there.”
Competing on Depth, Not Volume
Kuhn’s tenure as president has coincided with a shift in how Mike Albert positions itself inside a fleet management market increasingly dominated by large national providers. Slightly than compete on scale, the corporate has sharpened its deal with service breadth and advisory depth — what Kuhn describes as “the following generation of fleet management.”
“We’ve moved from a volume-first model to a wiser, more disciplined one focused on the clients we’re built to serve and the complexity they face,” Kuhn said. “What we’re constructing is a more complete, more accountable, more consultative partnership — through which a single partner manages the total operating complexity of a client’s fleet.”
That strategy has included expanding the services clients adopt across maintenance, fuel, telematics, and upfitting, with adoption of non-leasing solutions nearly tripling during Kuhn’s time as president. The corporate has also invested in its OverDrive fleet management platform, adding Single Sign-On and expanded API integrations designed to attach fleet data across the systems clients already use.
Kuhn is candid about where Mike Albert’s model creates essentially the most value and where it doesn’t.
“Under my leadership, we’ve refined our ideal client profile and gotten more intentional about where we create essentially the most value,” he said. “Clients with larger, more complex fleet needs are where our full breadth of services, data, and advisory model pays off most. The model delivers essentially the most differentiated value where operating complexity is real. That’s our sweet spot.”
For smaller fleets, Kuhn frames the worth proposition in another way: fewer vendors, one accountable partner, and vehicles that arrive upfitted and able to work. But he’s direct that the consultative model scales with complexity.
Data, Technology, and the Advisory Model
Kuhn describes Mike Albert’s approach to technology in three layers: OverDrive serves because the client-facing portal, the corporate’s data foundation provides the intelligence behind it, and the client partnership team translates that into advice. The goal is to maneuver fleet decision-making from reactive to proactive.
“The more connected the info, the sooner we will surface the moments that matter in a vehicle’s lifecycle — before a small issue becomes an expensive disruption,” Kuhn said. “We’re not handing clients a dashboard and walking away. We’re using higher data to assist our associates give higher advice, sooner.”
The corporate can also be investing in AI-enabled capabilities, which Kuhn positions as a tool for its partnership teams relatively than a alternative for them. “Technology should make a partnership sharper and faster, never replace it,” he said.
Kuhn’s Background
Kuhn got here to Mike Albert from SmartPay, a Cincinnati-based consumer finance and fintech company, where he served as president and helped lead a shift toward e-commerce and digital growth, securing greater than $3 billion in capital. He serves on the Cincinnati Regional Business Committee and mentors small-business owners and entrepreneurs.
Mike Albert Fleet Solutions, ranked among the many nation’s top 10 fleet management corporations, offers vehicle acquisition and leasing, maintenance management, telematics, fuel, safety, upfitting, and fleet electrification services. The corporate stays family owned.
This Article First Appeared At www.automotive-fleet.com
