You’ve got heard of Jeep, yes? What about Vineyard Vines, heard of that? If not, it’s an apparel line brothers Shep and Ian Murray quit their desk jobs to create 26 years ago after which built the hard way. Despite a backstory that makes the rise hard to put — a Boston magazine profile begins with, “In accordance with company lore, a 16-year-old named Shep Murray was skiing within the Alps in 1987 when he got here across a cushty navy-blue quarter-zip shirt” — the brothers began by driving around Martha’s Vineyard selling ties out the back of their Jeep Wrangler. They’ve turned that right into a full line of “clothing that is classic but relaxed, preppy but not fussy.” Perhaps seeing the emotional connection, licensing company IMG got Vineyard Vines and Jeep together for a two-way collaboration.
One on side is a brand new Vineyard Vines x Jeep capsule collection featuring the Jeep logo and Vineyard Vines’ smiling pink whale logo. The gathering includes hats, sweatshirts, T-shirts, shorts and totes for men and girls. All are available the brand’s “soft fabrics and colorways paying homage to a beach sunset.” Items are already on the market online, like a Jeep Rear Window short-sleeve pocket tee for $45, a Whale long-sleeve Dunes tee for $49.50, a Sankaty Quarter-Zip for $128, and even the Jeep Collection Scenic Shep Shirt for $198. The brand created the regular Shep Shirt based off the quarter-zip pullover Shep had seen within the Alps years before, this item now considered one of Vineyard Vines’ perennially popular offerings.
On the opposite side, Jeep created a custom Vineyard Vines Gladiator that some folks across the country can get near when Jeep takes the truck on a cross-country trip to advertise the gathering. Stops will include “exclusive events,” and there is a sweepstakes to win the Vineyard Vines Gladiator which you can enter now. The equipment includes Nappa leather seats, Alpine audio system, LED accessory lights, a winch, Salta wheels, a 2.5-inch suspension lift, and a “Custom fish camo finish” that does not appear to have a whale in sight. We’ll guess the winning entry gets the clothing swag and Yeti coolers as well, and you’ll be able to enter to win on the Vineyard Vines site without delay.
This Article First Appeared At www.autoblog.com
