The 2024 Ford Mustang Dark Horse is, by all accounts, a excellent automotive. Yet, as befits the name, it was entirely unexpected — a brand-new performance oriented trim level, 60 years into the Mustang’s dynasty? Why? What could the differences possibly be from the GT, SVT, Cobra, or Shelby monikers?
That’s the query Savagegeese got down to answer. By speaking with the seventh-generation Mustang’s chief engineer, brand manager, exterior and interior designers, and digital experiences manager, Jack and Mark aimed to work out the story of the Dark Horse — where it got here from, what it’s here to do, and the way it’s different.
The concept, in response to Ford, was to bring the Mustang into the longer term. The corporate desired to make something that might appeal to a younger demographic, get The Youths excited by the Mustang by introducing something recent to the lineup — a trim level without pedigree, history, or legacy, that would begin to construct those up for itself.
Whether it would work, in fact, is yet to be seen. As a Youth myself, relative to the common age of a brand new automotive buyer within the U.S., the Dark Horse does appeal to me — it’s novel, modern, interesting. Yet, like most other Youths, I don’t have 60 grand kicking around for a brand new Mustang. If Ford truly wants to focus on a younger buyer, that price tag could also be an insurmountable hurdle.
Savagegeese’s video is, as all the time, definitely worth the watch. The pair have develop into a few of the finest automotive documentarians on YouTube, and so they’re all the time bringing the interesting stories behind recent cars out into the open. It’s a Friday afternoon, what else are you doing whilst you pretend to work?
This Article First Appeared At jalopnik.com