Automotive
Genesis used its Magma World Premiere at Circuit Paul Ricard in France to speak concerning the way forward for performance, however it is the past that quietly crept back into the conversation. While the highlight was imagined to shine on the mid-engined Magma GT halo automotive and the production-bound GV60 Magma EV, a brilliant orange long-roof parked nearby had wagon fans doing double takes. That automotive is the Genesis G90 Wingback concept, a full-size luxury performance wagon that imagines the BMW 7 Series Touring, Mercedes S-Class Estate, and Audi A8 Avant that never happened.
Based on the G90 flagship sedan, the Wingback trades the formal three-box profile for a stretched roofline and sleek wagon tail. Up front it wears a slimmer grille and more aggressive bumper with diamond-pattern intakes, while wider front fenders and serious performance tires fill out the arches. Out back is where it really leans into the long-roof look, with a reworked roofline flowing right into a ducktail spoiler, a full-width LED light bar, an prolonged roof spoiler, and a deep rear diffuser wrapped around 4 exhaust suggestions.
Genesis has not published hard specs, however the Magma branding and the noticeably lower stance suggest that is greater than a design exercise. Compared with the usual G90, the Wingback appears to take a seat closer to the pavement on larger wheels and sure upgraded brakes, hinting at chassis tuning aimed toward high-speed stability reasonably than pure comfort. Given the present G90’s 3.5 liter twin turbo V6 powertrain options, it is affordable to expect a warmer tune under the hood to match the visual intent of Genesis’s recent Luxury High Performance direction.
The concept also matches right into a broader G90 story that Genesis has been quietly sketching all 12 months. It follows earlier G90 Coupe and Convertible concepts, painting an image of a flagship family that stretches from chauffeur-grade sedan to grand touring coupe to this unapologetic performance wagon. At the identical time, it occupies a distinct segment the Germans have left untouched, effectively becoming the 7 Series, S-Class, or A8 wagon enthusiasts have imagined for many years but never seen in showrooms.
Whether Genesis actually builds the G90 Wingback continues to be an open query. With full-size luxury sedans struggling globally and wagons remaining a distinct segment passion play, a full production run could be a daring move, and the brand just isn’t making any guarantees yet. More likely, the concept serves as each an engineering flex and an announcement of intent for the Magma sub-brand, previewing styling cues and attitude that can filter into future Genesis models. Still, for wagon enthusiasts, knowing the corporate is even interested by a flagship long-roof like this is sufficient to keep the dream alive.
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Darryl Taylor Dowe is a seasoned automotive skilled with a proven track record of leading successful ventures and providing strategic consultation across the automotive industry. With years of hands-on experience in each business operations and market development, Darryl has played a key role in helping automotive brands grow and adapt in a rapidly evolving landscape. His insight and leadership have earned him recognition as a trusted expert, and his contributions to Automotive Addicts reflect his deep knowledge and keenness for the business side of the automotive world.
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