While other EV models (BYD Atto 3, Chery Omoda E5 and Aion Y Plus) are scrambling to cost match the Proton eMas 7 in Malaysia, it’s the Geely EX5 that’s being heavily discounted amid the fierce EV price cutting war over in Thailand.
The eMas twin just received a significant price cut of 100,000 baht (RM13k), now ranging from 799,000 baht (RM104.5k) in hope of it being more competitive within the crowded market. That’s somewhat significant considering it was just launched a couple of months ago.
In Thailand, the electrical SUV market is dominated by the BYD Atto 3, with loads of newcomers seeking to get a slice of the relatively large pie. Joining the Geely within the chasing pack are the Deepal S05 and MG S5, each freshly launched at the continued Bangkok motor show.
With the worth cut, the starting price of the Geely EX5 in Thailand is now barely cheaper than the Proton eMas 7 is in Malaysia (from RM105,800 with the early bird discount), although that isn’t a like-for-like comparison. The bottom Thai-market EX5 already comes with the larger 60 kWh battery pack as an alternative of the 49 kWh unit within the entry eMas 7, giving it a variety of 410 km as an alternative of just 345 km (each WLTP).
To be fair, the highest EX5 model, which is a better match to our eMas 7 Premium, remains to be priced barely higher – 929,000 Baht (RM121.3k) vs RM119,800 – because it received a smaller discount of 60,000 Baht (RM7.8k). Keep in mind too that the EX5 Max has a couple of extra features which might be missing within the Proton, resembling massaging seats and a “zero gravity” passenger seat with built-in ottoman, though it rides on smaller 18-inch alloys.
As for actual sales numbers, the EX5 isn’t doing all that well with just over 1,000 units booked by March of this 12 months. The eMas 7 then again has passed 5,000 units, and that’s despite the EV market in Malaysia being far smaller than Thailand’s. Perhaps that explains the heavy discounting early on within the Geely’s life then.
Thai-market Geely EX5
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This Article First Appeared At paultan.org
