Lauren Fletcher, vice chairman of content at Bobit, presents Rob Minton with the inaugural Lifecycle Award in the course of the 2024 Fleet Forward Conference on October 22. The dignity recognizes individuals whose careers have made a long-lasting impact on the fleet industry through leadership, innovation, and repair.
Image: Automotive Fleet / Jonathan Robbins
Lauren Fletcher, vice chairman of content at Bobit, presented Rob Minton with The Lifecycle Award during an awards ceremony at this 12 months’s Fleet Forward Conference. The event was held on October 22.
A brand new honor, the Lifecycle Award, recognizes individuals whose careers have left a long-lasting mark on the fleet industry through leadership, innovation, and repair.
Fletcher began the announcement with a nostalgic story of her earliest experiences with Minton, featuring a fender bender, a couple of tears, and a transformer truck on her first press drive.
“It was one of the vital memorable days of my life… Since that day, Rob has built an incredible profession that has spanned many years within the industry,” Fletcher said. “Through all of it, he has stayed grounded, approachable, and filled with trademark calm. His love for performance vehicles isn’t only a hobby–it’s a part of who he’s. The fervour for driving and the drive itself shows up in every part he does.”
Minton began his profession at GM and Cadillac, working in fleet communications. His more moderen work spans a decade with Geotab, first as an OEM manager, then as associate vice chairman of fleet management partnerships. Currently, he’s the associate vice chairman of connected automobile business development.
“My first day transitioning to fleet, I knew nothing about it, but I soon learned,” Minton said on stage. “And what I learned is that it’s an incredible industry.”
Minton reflected on his profession change and transition to telematics. “I began cold calling and emailing the telematics firms listed within the Automotive Fleet fact book. The following day, Colin Sutherland reached out from Geotab…and the remaining is history.”
Minton ended his acceptance speech announcing his upcoming retirement on December 31.
“Daily is a blessing, and I don’t take that without any consideration,” Minton concluded. “I would like to be certain that that I’m profiting from that while I’m healthy enough to accomplish that. I would like to spend time with my kids and grandkids, and naturally, drive my Corvette.’
This Article First Appeared At www.automotive-fleet.com
