Dealers will open order books next week for the UK’s most cost-effective electric recent automobile, the Dacia Spring, with a special reveal planned for London’s flagship Dacia dealership.
The Dacia Spring can be priced from £14,995 and the five-door electric supermini can have a fully-charged range of as much as 137 miles (WLTP mixed cycle).
Sales start on June 4, with Dacia UK brand director Luke Broad set to offer it the green flag on the launch of Dacia London West, the brand’s recent flagship dealership beside the A4 at Brentford which is being run by Renault Retail Group.
As much as June 4 Dacia UK is incentivising consumers to put a pre-order of the Spring with a £99 online deposit offer plus a complimentary £250 towards accessories, public charging or a house charging point through Mobilize Power Solutions, a division of Renault Group.
Broad said: “Combining the official opening of Spring orders with our flagship retailer on June 4 reaffirms Dacia’s commitment to the UK. It strongly underlines how we continually innovate and invest to offer the country’s automobile buyers what they need and want.
“We invite everyone to affix us and might’t wait to offer visitors an exclusive first have a look at our game-changing EV.”
Standard features on the Expression trim include a 7-inch digital instrument cluster, media control system with USB port, speed limiter, cruise control, rear parking sensors, and more, offering convenience and luxury for drivers.
The Extreme trim, exclusive to the more powerful version of the Dacia Spring, features copper finishes, Media Nav Live multimedia system with a 10-inch centre screen, and wireless connectivity with Apple CarPlay and Android Auto.
Dacia London West occupies a purpose-built facility at West Cross Industrial Park equipped with solar panels and lots of fixtures and fittings constructed from recycled plastic and tyres.
“In addition to being amongst the primary to see the UK’s most inexpensive recent electric automobile within the metal, visitors to Dacia London West may even have the prospect to ascertain out how the brand’s newest and most impressive site is designed to supply automobile buyers the easiest retail experience,” said a Dacia UK spokesman.
Owned by Renault Group, the Dacia brand entered the UK in 2013 to supply low price recent cars and has since achieved greater than 250,000 recent automobile sales.
In 2023 Dacia UK introduced a brand new range of digital sales tools to work alongside newly appointed “Guides” as a part of a brand new omnichannel customer journey after its research found that half of consumers were uncomfortable with the prospect of buying a automobile online for a variety of reasons including not with the ability to physically see a automobile and concerns in regards to the lack of human interaction to assist with their purchase decision.
The brand said the omnichannel tools would work alongside the Dacia dealer network to mix offline and online.
One in all the brand new digital additions was the flexibility to immediately view every recent Dacia that is accessible immediately, and people available inside several weeks, reserving the chosen model for £99. The automobile is held for 3 days to make sure customers have the space to thoroughly consider their decision.
After answering any queries and showing the client the model of automobile that they’ve reserved within the Dacia Live showroom, the guide will put them in direct contact with their chosen retailer to finish the sale or proceed to purchase online with finance from Mobilize Financial Services.
This Article First Appeared At www.am-online.com
