We now have been lucky enough to realize incredible in depth insight into establishing a automobile brand when drive were invited to be design partners.
When the founders of Zenos Cars, Mark Edwards and Ansar Ali began, they went through a means of deciding what their approach was to be establishing and naming their a brand new automobile brand.
They considered several options including buying a longtime company, registering / purchasing a recognised but now dissolved marque or starting afresh with a very latest brand.
the professionals and cons they decided that on balance it could be higher in the event that they began with a clean sheet and construct from scratch.
They invested and went to such lengths involving brand advisors from the very start, to make sure they got it right, realising how necessary this aspect of their offering was.
They were in a position to create a robust brand proposition for his or her latest company, to deliver an enticing (thrilling) experience focused around lightweight sportscars – “Experience the fun of belonging”.
The brand values were to be defined by Accessible, Ingenious, True, Rigorous, Passionate and Attentive.
It will not necessarily be easy to determine themselves or the brand, nonetheless the issues of taking an existing or previously known brand far outweighed the advantages.
Namely that the bags brands can carry could hold back the operation. Anything from die hard enthusiasts of the now defunct manufacturer, through to attempting to get buy in from an existing workforce accept a brand new direction.
Perhaps the largest obstacle being that it could possibly be difficult to shake off any previous assumptions or negativity related to an existing brand.
So when starting your organization, getting all the pieces right from the start is significant, from the name, product proposition and brand identity.
Get in contact and we’d be pleased to share our experience.
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This Article First Appeared At www.drivedesign.co.uk
