Auto Trader, the UK’s largest automotive marketplace, has announced a brand new podcast to showcase the automotive industry as an incredible place for girls to work to draw and retain talent.
Women within the driving seat, hosted by the corporate’s editorial director Erin Baker, brings pairs of guests together to tackle topics resembling sustainability, customer support and the retail sector.
In addition to examining key industry trends, the discussion will even provide an area for guests to share the balls they’ve dropped and the plates they’re spinning.
The primary episode, launching on February 20, features racing drivers Nathalie McGloin and Vicki Butler-Henderson.
The guests for series one span various segments of the automotive industry, from manufacturer to retailer to energy suppliers, helping to secure diversity of thought and experience.
In addition to McGloin and Butler-Henderson, the guests include BBC sustainability journalist Lucy Siegle, broadcaster, and former editor of Glamour magazine Jo Elvin, plus Vicky Read, chief executive of ChargeUK and Nicole Mellilo-Shaw, MD of Volvo Cars.
In addition to being a multi-award winning journalist, Baker has appeared as a judge on The Apprentice and has been campaigning for higher representation of girls within the automotive industry through data-backed campaigns and talent pipeline creation for a few years.
Baker said: “The feminine-empowerment genre is just too one-dimensional – we’d like to lift the company curtain to know that, while we attempt for equality, it could possibly be hard on the market for girls juggling skilled and private demands.
“By sharing stories about our worries, fears and achievements, we are able to encourage and inform not only the subsequent generation but our peers too, and hopefully each of us will feel less alone.
“Now we have an incredible line up of guests: women I actually have admired and known for years, and I can’t wait to get them within the driving seat, in front of a microphone.”
Recent Auto Trader campaigns focused on championing women within the automotive industry include the brand new Women of the Yr Award on the annual Retailer Awards and sponsoring Green TV’s Top Women in EV initiative. Auto Trader have been patrons of the Auto 30% Club since 2017.
This Article First Appeared At www.am-online.com
