Commercial feature from mfldirect
The importance of close collaboration with dealer clients has come to the fore at mfldirect.
The remarketing business, a part of Motability Operations, is working hard to support motor retailers with recent service developments that enable them to achieve the industry-wide competition for prime quality stock.
On this latest AM Supplier Insight interview, mfldirect’s group product manager Alex Overton outlined how she and her team get an understanding of clients’ needs and shape mfldirect’s website development to make sure it’s a quick, intuitive platform that helps dealers find and buy the suitable stock in record time.
You may watch the total interview here.
She explains that certainly one of its latest developments is a pre-order function, which helps dealer clients see what Motability cars are coming down the pipeline, ahead of the Motability customer’s return of the vehicle, and pre-order stock that suits their stock requirements.
This has been developed directly from mfldirect’s understanding of its dealer clients’ business pressures, in a marketplace with limited availability of 3-5 yr old used cars.
It implies that the dealer’s retail marketing can begin swiftly, helping them with speed of sale and protability.
“What we do not do is sit in an office and think to ourselves ‘what do we expect our mfldirect customers would really like and would want,” she says.
“We speak to our customers on a regular basis, so we now have dedicated product teams, dedicated user experience teams who’re continuously talking to our mfldirect customers, about what’s working well, what’s not working so well, and we now have a very great relationship with them, so that they’re very frank with us. They might be really open with us, but that helps us.
“We will directly influence what we’re of prioritising to work on, to be sure that that those problem areas resolved as soon as we will.”
The mfldirect website gets around 1.1 million visits monthly, which generates vast amounts of information that helps the corporate understand market demand. An example is the “fiercely competitive” three and a half yr to 5 yr plus market. Greater than 60% of mfldirect’s stock is in that age range, and Overton notes that half of the stock on this segment sells inside 24 hours.
For more information:
Web: mfldirect.co.uk
Tel: 0370 6000 288
This Article First Appeared At www.am-online.com
