Ahead of its local launch within the fourth quarter of 2026 (October to December), Chery Australia has announced a contest to call the primary ute it’s going to sell here – with the winner taking home the primary Chery model to reach in Australia.
Billed because the world’s first plug-in hybrid diesel ute and currently known by its internal model code, KP31, the dual-cab 4×4 ute is anticipated to supply as much as 170km of electric-only driving range – with the extra good thing about a 2.5-litre turbo-diesel engine.
Chery is now asking for help to seek out an appropriate name for the all-new dual-cab.
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The move comes after Chery revealed an unrelated dual-cab ute for developing markets in 2025, called the Himla.
While the model name was innocently derived from the Himalayas – a rugged mountain range in Asia, home to Mount Everest – it raised some eyebrows on the time, given its phonetic similarities with an infamous German military leader from World War II.
For the completely different KP31, Chery is asking competition participants to supply a “short explanation outlining why [the name] is correct for the vehicle” with their submission.
“[The ute] can be designed around Australia’s needs and needs – so long-distance driving, towing with payload, multi-terrain use, with an added emphasis on efficiency and, in fact, capability,” Chery Australia’s chief operating officer Lucas Harris told media on the vehicle’s unveiling in February 2026.
“In Australia, probably the most vital measures for a ute – and it is rather easy – is ‘can it do the job?’. In order that’s why our platform targets are very clear.
“We will need to have a 1000-kilo payload, and we will need to have a three-and-a-half-tonne towing [capacity], which is what we’ll deliver after we launch this ute,” Mr Harris said on the time.
The bottom-breaking plug-in hybrid diesel ute – which is anticipated to supply triple locking differentials and other off-road features – can be joined by the choice of a plug-in hybrid petrol powertrain in 2027, matching pioneering examples of the breed including the BYD Shark 6, GWM Cannon Alpha PHEV and Ford Ranger PHEV.
Entries for The Great Australian Chery Ute Naming Competition opened at 12:00pm AEDT today (Thursday, March 12), and can close at 11:50pm AEDT on Thursday, March 26, 2026.
For more details and to enter the competition, visit Chery Australia’s website by clicking here.
This Article First Appeared At www.carexpert.com.au
