Chery has called for stronger regulation of artificial intelligence (AI) in vehicles, warning that safety, transparency and accountability must develop alongside increasingly autonomous technology.
The Chinese manufacturer, whose Omoda and Jaecoo brands are expanding their UK dealership networks, said AI governance should now be treated as a priority alongside innovation as intelligent vehicle systems turn into more advanced.
In its first ‘Artificial Intelligence Compliance White Paper‘, Chery said AI should “serve humanity faithfully” and “never turn into a runaway force beyond control”, outlining a framework designed to enhance the protection, reliability and transparency of AI systems throughout their lifecycle.
The white paper comes as global regulation of AI accelerates, including the phased introduction of the EU AI Act, which can affect manufacturers selling vehicles across Europe.
The manufacturer said AI is already transforming the driving experience, enabling vehicles to grasp regional accents, anticipate road conditions, park mechanically and detect driver fatigue.
Nevertheless, it warned that advances in AI also create latest challenges around safety, privacy, algorithmic bias and cybersecurity.
The report said manufacturers must have the opportunity to display that AI systems are secure where lives are at stake, while ensuring systems remain reliable, traceable and aligned with human values.
Preparing for tighter regulation
Chery said it’s embedding algorithm transparency, information security, privacy protection and ethical considerations into its research, development, services and products to satisfy regulatory requirements across global markets.
The corporate said AI governance has turn into as necessary as technological innovation as governments all over the world introduce latest rules governing artificial intelligence.
Its white paper reviews emerging AI regulation in major global markets and warns that compliance will turn into increasingly necessary for vehicle manufacturers developing connected and software-defined vehicles.
Growing role for AI in dealerships
The publication also highlights the growing role AI is anticipated to play in future vehicle ownership, with AI increasingly supporting voice recognition, driver assistance, automated parking and personalised in-car services.
For dealerships, the shift is prone to place greater emphasis on explaining how AI-powered vehicle features operate, how customer data is handled and the way software updates affect vehicle functionality.
Within the foreword to the report, Chery chairman Yin Tongyue said: “Artificial intelligence is weaving itself into every moment of mobility with unprecedented depth.
“AI is a robust and charming tool. It must serve humanity faithfully and never turn into a runaway force beyond control.”
Tongyue said Chery’s objective was to make sure technology advantages society while meeting regulatory expectations all over the world.
This Article First Appeared At www.am-online.com
