With Hari Raya Aidilfitri just across the corner, Carro has released its first festive film following its rebranding from myTukar, highlighting the thread that joins family members in addition to the connections and memories made through every balik kampung journey.
Siapa Siti? tells a story of a family stuck in a traffic jam during their trip home. Nonetheless, things take a turn for the faster when grandma spots a well-known face and insists on a wild goose chase after an orange-coloured automotive. Did she spot a long-lost member of the family in the gang? Watch the short film to search out out.
“The balik kampung drive might take hours, but every journey, every traffic jam and each automotive ride forms a family’s collective memories. The journey home matters, and that’s why we’re committed to delivering quality and protected rides that may allow people to drive home worry-free,” said Carro’s regional head of promoting, Katherine Teo.
“The film’s ending tagline ‘Family, it’s what drives us’ really captures the spirit of Raya and our values as a brand. Firstly, we would like to cherish our memories with our family members and acknowledge their significance in our lives. Secondly, it’s a reminder of our commitment to all of the families in Malaysia who trust us and select us again and again,” said Carro Malaysia CEO Derrick Eng.
“After last 12 months’s tearjerker which highlighted the importance of going home to what matters, we thought it was only right for this 12 months’s film to indicate that the journey house is equally precious. We also wanted to interrupt expectations and flip the same old heart wrenching Raya genre on its head, and what higher technique to bring out the thrill of going home with a high tension, comedic automotive chase adventure, said Carro creative director Simond Chew.
The festive film can be released in Singapore and Indonesia, two of the numerous markets Carro is present in.
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This Article First Appeared At paultan.org
