CarGurus has announced a limited-time dealer promotion offering free access to its premium listings packages.
The promotion comes as market leader Autotrader faces criticism from sections of the dealer community following the introduction of its Deal Builder tool, which allows buyers so as to add a component exchange, apply for finance and reserve vehicles online.
Autotrader said at the top of last week that fewer than 100 of its 14,000 UK dealer customers have cancelled because of this.
While there may be obviously no direct reference to the present situation with Autotrader, the timing of the CarGurus’ offer might be trying to capitilise on retailers trying to explore alternative options before the top of 2025.
The offer gives recent dealer partners free access to CarGurus’ premium packages until the top of 2025 after they sign a six or 12-month contract for 2026.
Existing CarGurus dealer partners who upgrade their listings package through the promotion period receive the added value free until the top of next yr.
Listings packages include full lead contact information, lead engagement scores to prioritise follow-ups, pricing and merchandising insights and access to audiences across each CarGurus and PistonHeads.
Deirdre Ní Dheá, director and head of UK sales for CarGurus, said: “Throughout our 10-year history within the UK, our primary priority has been to bring trust and transparency to the market.
“This focus is reflected in the worth we deliver earning us the No. 1 rating in ROI satisfaction amongst UK dealers.
“We’re constantly considering recent ways in which we will bring added value to the dealer community – from reinvesting into recent innovations that support dealer business to offering value-add promotions corresponding to this.”
Autotrader CEO Nathan Coe responded in depth to feedback on Deal Builder with a full Q&A final week.
This Article First Appeared At www.am-online.com
